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Final Cut Pro for more than just filmmakers

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› Final Cut Pro for more than just filmmakers
  • Published on January 1, 2014

It's not uncommon to see a version of Apple's Final Cut Pro software installed on the computer of an aspiring filmmaker or freelance video editor. However, the next Steven Spielberg or Quentin Tarantino is not the only individual who can benefit from taking Final Cut Pro training at the American Graphics Institute.

Here are three reasons why knowledge of Final Cut Pro is becoming more important to professionals in other fields:

Better marketing skills
Technology has changed the way companies market their goods and services to customers forever. In a world where people can stream videos from the comfort of their own home on a desktop computer, or in the palm of their hand on a smartphone, the ability to create and share video is something most businesses need to do to appeal to tech-savvy individuals.

For this reason, no matter what type of job people apply to, their potential employers are likely to find a handle on Final Cut Pro appealing. What business wouldn't mind having an employee who can also edit videos, rather than having to hire and train someone new?

According to YouTube statistics, visitors to the social media website watch more than 6 billion hours of video on the website every month. With so many people willing to watch videos online, companies really can't afford to ignore the realm of video marketing.

Gain the right attention
Entrepreneurs can especially benefit from having a grasp on Final Cut Pro. Whether they are going into an in-person meeting with a potential investor or looking to acquire funding through a Kickstarter page, having an engaging video can help.

A video that has been cleaned up and enhanced using Final Cut Pro's array of tools could be all investors need to see to open up their wallets and provide funding.

A more engaging introduction
With Final Cut Pro, job seekers can put their video editing skills to use and create a visual resume that could help them stand out from their competition. In a time when jobs aren't as easy to come by as individuals would like, more video resumes are finding their way into hiring managers' inboxes.

If job seekers end up using Final Cut Pro to put together a video resume, Mashable recommends making sure it's short, creative, and, perhaps most important, appropriate.

About the author

is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.