Google Analytics Course in Boston on January 14, 2025 Google Analytics

GA4 Bootcamp: Topics Covered

Google Analytics 4 Setup and Configuration

• Data Collection Changes between GA4 and UA 
  • Deprecated Metrics and Dimensions
  • New Metrics and Dimensions
  • Comparing GA4 and UA Data
• Making certain GA4 is set up correctly
  • Options for GA4 tag setup
  • Configuring GA4 data collection
• Testing GA4 data collection
  • Using Real time reporting
  • Working with GA4 debugger
• GA4 Events
  • Understanding GA4 events and data structure
  • Options for Creating Events in GA4
    • Creating events in GA4
    • Creating events in GTM
  • Modifying events in GA4
  • Migrating UA Events to GA4
  • GA4 Enhanced Measurement Events
  • Understanding GA4 Event limitations
  • GA4 Event Naming and structure
• Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
• Creating Filters at time of data collection
  • Defining an Internal Traffic Filter
  • Testing filters
• Configuring GA4 to Display Event Dimensions
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
• Configuring Google Signals for enhanced data collection
  • Understanding disclosure requirements
• Ecommerce Considerations with GA4
• Creating and Using GA4 Audiences

GA4 Reporting

• Understanding reporting differences between GA4 and UA
  • GA4 new capabilities and changes from UA
  • Confirming GA4 Setup is Functioning Properly
  • Configuring Enhanced Measurement to gather additional on-site data
• Understanding the GA4 Navigation and UI
  • Which reports are most useful for marketing
  • Accessing GA4 Reports
• Customizing default GA4 reports
  • Adding and removing data from reports
  • Saving customized GA4 reports
  • Adding custom GA4 reports to the interface
• Filtering GA4 Data
  • Using comparisons to segment data
  • Applying GA4 filters
  • Using filters within detail reports
• Reviewing GA4 reporting data
  • Using Secondary Dimensions
• Understanding how visitors found your site with Acquisition reporting
  • Using Acquisition Reporting to understand first-time visitors
  • Reporting on sources and campaigns that brought all visitors to a site
  • Campaign Tracking in GA4
• Understanding Engagement Reports
  • Using the Pages and Landing Pages reports 
  • Interpreting the Events report
    • Default events captured in GA4
    • Adding custom events in GA4
    • Configuring and using event parameters
• Measuring Conversions and Goals
  • Setting up Conversions in GA4
  • Conversions Reporting in GA4
• Reporting on visitors with User Reporting
  • Configuring GA4 to collect user data
  • Evaluating Demographics and Interest reports
  • Using technology reporting to understand your audience
• Using Explorations for GA4 Custom Reporting
  • Freeform explorations for custom table reports in GA4
  • User and user lifetime explorations
  • Cohort explorations
  • Funnel exploration reports
  • Path explorations
  • Segment explorations
• GA4 Events
  • Understanding GA4 events and data structure
  • Creating Events in GA4
  • Modifying events in GA4
• Building audiences in GA4
• Understanding Ecommerce reporting
  • Using GA4 attribution models