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Google Analytics Class in Boston on April 13, 2023 Bootcamp for GA4

Google Analytics Bootcamp for GA4

Thu, Apr 13 2023 - Thu, Apr 13 2023

AGI Training Boston

$495.00

This Google Analytics 4 bootcamp is for those wanting to learn Google Analytics 4 setup and reporting in one intensive day as part of a migration to GA4. This Google Analytics training starts with configuration and migration, then moves into Google Analytics 4 reporting. It combines the Google Analytics 4 training for both migration and reporting into a single day. This class includes setup and planning of GA4, covers the most commonly used GA4 reports, and details how to create custom Google Analytics reports.

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Google Analytics Bootcamp: Topics Covered

Google Analytics 4 Setup and Configuration

Planning the migration from Universal Analytics to Google Analytics 4
Data Collection Changes between GA4 and UA
Understanding Hit scopes and Hit types in Google Analytics 4
Understanding Events in GA4 vs. UA
Migrating Events to Google Analytics 4 from Univeral Analytics
Overview of Events in Google Analytics 4
Creating Custom Events
Creating Goals and Conversions in GA4
Create GA4 Events to define Goals
Adding GA4 Events as conversions
Understanding Event Limitations in GA4
GA4 Recommended Event Names
Creating Filters
Defining the Internal Traffic Filter
Testing filters
Options for organizing data similar to UA Views
GA4 Enhanced Measurement
Working with Custom Dimensions in GA4
Differences with User-scoped custom dimensions in GA4
Creating custom Metrics in GA4
Creating GA4 User Scoped Custom Dimension with GTM
Custom Dimension Examples
Using GA4 Audiences
Ecommerce Considerations with GA4
GA4 Tagging Setup
Tagging for GA4 while maintaining UA
Adding Events needed in GA4
Deprecated Metrics
Goals and Conversions
Working with User ID in GA4
Google Signals (enhanced data collection)
Validating GA4 data vs UA
Understanding differences between GA4 and UA
Comparing GA4 and UA Data
GA4 Resources

Google Analytics 4 Reporting

GA4 new capabilities
GA4 differences from UA
Confirming GA4 Setup is Functioning Properly
Setup Enhanced Measurement
GA4 and UA concurrent data collection
GTM vs. Manual Setup
Managing User Accounts
Understanding GA data structure
Campaign Tracking in GA4
Understanding the GA4 Navigation and UI
Accessing Reports
Customizing the interface
Real time vs historical reports
Campaign Tracking
Filtering Data
Using comparisons to segment data
Applying Filters
Using Secondary Dimensions
Using Acquisition Reporting
Understanding Engagement Reports
Using the Pages and Engagement Overview Report
Interpreting the Events report
Defining Conversions in GA4
Conversions Reporting in GA4
Working with User Reporting
Evaluating Demographics and Interest reports
Using technology reporting to understand your audience
Interpreting default events captured in GA4
Adding custom events in GA4
Configuring and using event parameters
Modifying events in GA4
Using GA4 Debug mode
Using Explorations for Custom Reporting
User and user lifetime explorations
Cohort explorations
Funnel exploration reports
Path explorations
Segment explorations
Building audiences
Creating audience triggers
Understanding Ecommerce tracking
Understanding and choosing an attribution model in GA4