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Google Analytics Class Online March 27, 2023 GA4 Bootcamp
Google Analytics Bootcamp for GA4
$495.00
This Google Analytics 4 bootcamp is for those wanting to learn Google Analytics 4 setup and reporting in one intensive day as part of a migration to GA4. This Google Analytics training starts with configuration and migration, then moves into Google Analytics 4 reporting. It combines the Google Analytics 4 training for both migration and reporting into a single day. This class includes setup and planning of GA4, covers the most commonly used GA4 reports, and details how to create custom Google Analytics reports.
Google Analytics Bootcamp: Topics Covered
Google Analytics 4 Setup and Configuration
- Planning the migration from Universal Analytics to Google Analytics 4
- Data Collection Changes between GA4 and UA
- Understanding Hit scopes and Hit types in Google Analytics 4
- Understanding Events in GA4 vs. UA
- Migrating Events to Google Analytics 4 from Univeral Analytics
- Overview of Events in Google Analytics 4
- Creating Custom Events
- Creating Goals and Conversions in GA4
- Create GA4 Events to define Goals
- Adding GA4 Events as conversions
- Understanding Event Limitations in GA4
- GA4 Recommended Event Names
- Creating Filters
- Defining the Internal Traffic Filter
- Testing filters
- Options for organizing data similar to UA Views
- GA4 Enhanced Measurement
- Working with Custom Dimensions in GA4
- Differences with User-scoped custom dimensions in GA4
- Creating custom Metrics in GA4
- Creating GA4 User Scoped Custom Dimension with GTM
- Custom Dimension Examples
- Using GA4 Audiences
- Ecommerce Considerations with GA4
- GA4 Tagging Setup
- Tagging for GA4 while maintaining UA
- Adding Events needed in GA4
- Deprecated Metrics
- Goals and Conversions
- Working with User ID in GA4
- Google Signals (enhanced data collection)
- Validating GA4 data vs UA
- Understanding differences between GA4 and UA
- Comparing GA4 and UA Data
- GA4 Resources
Google Analytics 4 Reporting
- GA4 new capabilities
- GA4 differences from UA
- Confirming GA4 Setup is Functioning Properly
- Setup Enhanced Measurement
- GA4 and UA concurrent data collection
- GTM vs. Manual Setup
- Managing User Accounts
- Understanding GA data structure
- Campaign Tracking in GA4
- Understanding the GA4 Navigation and UI
- Accessing Reports
- Customizing the interface
- Real time vs historical reports
- Campaign Tracking
- Filtering Data
- Using comparisons to segment data
- Applying Filters
- Using Secondary Dimensions
- Using Acquisition Reporting
- Understanding Engagement Reports
- Using the Pages and Engagement Overview Report
- Interpreting the Events report
- Defining Conversions in GA4
- Conversions Reporting in GA4
- Working with User Reporting
- Evaluating Demographics and Interest reports
- Using technology reporting to understand your audience
- Interpreting default events captured in GA4
- Adding custom events in GA4
- Configuring and using event parameters
- Modifying events in GA4
- Using GA4 Debug mode
- Using Explorations for Custom Reporting
- User and user lifetime explorations
- Cohort explorations
- Funnel exploration reports
- Path explorations
- Segment explorations
- Building audiences
- Creating audience triggers
- Understanding Ecommerce tracking
- Understanding and choosing an attribution model in GA4