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Google Analytics Class Online June 20, 2023 GA4 Reporting
GA4 Course: Google Analytics 4 Reporting
$249.00
This Google Analytics 4 course teaches how to find, customize, and interpret reports. Learn to understand what brought visitors to your website, what they did while visiting, and determine whether they completed goals you can establish for the website. In this GA4 training you gain an understanding of who are the best visitors, as well as any obstacles visitors may encounter so they can be identified and changed. Determine the return on investment for all marketing activities, and understand who visits your site, including demographic details and the devices used. This is a half-day GA4 course.
GA4 Training Course for Reporting: Topics Covered
This course emphasizes practical skills that enable you to quickly start using and understanding Google Analytics reporting. Topics covered include:
- Understanding differences in GA4 compared to UA
- GA4 new capabilities and changes from UA
- Confirming GA4 Setup is Functioning Properly
- Configuring Enhanced Measurement to gather additional on-site data
- Understanding the GA4 Navigation and UI
- Which reports are most useful for marketing
- Accessing GA4 Reports
- Customizing default GA4 reports
- Adding and removing data from reports
- Saving customized GA4 reports
- Adding custom GA4 reports to the interface
- Filtering GA4 Data
- Using comparisons to segment data
- Applying GA4 filters
- Using filters within detail reports
- Reviewing GA4 reporting data
- Using Secondary Dimensions
- Understanding how visitors found your site with Acquisition reporting
- Using Acquisition Reporting to understand first-time visitors
- Reporting on sources and campaigns that brought all visitors to a site
- Campaign Tracking in GA4
- Understanding Engagement Reports
- Using the Pages and Landing Pages reports
- Interpreting the Events report
- Default events captured in GA4
- Adding custom events in GA4
- Configuring and using event parameters
- Measuring Conversions and Goals
- Setting up Conversions in GA4
- Conversions Reporting in GA4
- Reporting on visitors with User Reporting
- Configuring GA4 to collect user data
- Evaluating Demographics and Interest reports
- Using technology reporting to understand your audience
- Using Explorations for GA4 Custom Reporting
- Freeform explorations
- User and user lifetime explorations
- Cohort explorations
- Funnel exploration reports
- Path explorations
- Segment explorations
- Building audiences
- Understanding Ecommerce tracking
- Understanding and choosing GA4 attribution models
- GA4 Events
- Understanding GA4 events and data structure
- Creating Events in GA4
- Modifying events in GA4