During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

All classes include

free retakes of courses Free retakes

Curriculum provided Detailed curriculum

Live instructor Live instructor

flexible rescheduling Flexible rescheduling

flexible rescheduling Certificate of Completion

Google Analytics Class Online June 20, 2023 GA4 Reporting

Google Analytics 4 Training Course: Introduction to GA4 Reporting

Online Training

$249.00

This Google Analytics 4 training course teaches how to find, customize, and interpret reports in GA4. Learn to understand what brought visitors to your website, what they did while visiting, and determine whether they completed goals you can establish for the website. Gain an understanding of who are the best visitors, as well as any obstacles visitors may encounter so they can be identified and changed. Determine the return on investment for all marketing activities, and understand who visits your site, including demographic details and the devices used.
is for migrating to Google Analytics 4 from Universal Analytics. Migrate to Google Analytics 4 safely and effectively, making sure the data you need is collected and available for reporting. This Google Analytics 4 training is covers migrating to Google Analytics 4 from Universal Analytics, with emphasis on the planning, organization, implementation, and setup of Google Analytics 4 from the perspective of an organization that is already collecting data using Universal Analytics. This course covers Google Analytics 4 setup along with the foundations of GA4 tracking implementation using Google Tag Manager. This is a half-day course.

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Google Analytics 4 Training Course: Topics Covered

  • GA4 new capabilities
  • GA4 differences from UA
  • Confirming GA4 Setup is Functioning Properly
  • Setup Enhanced Measurement
  • GA4 and UA concurrent data collection
  • GTM vs. Manual Setup
  • Managing User Accounts
  • Understanding GA data structure
  • Campaign Tracking in GA4
  • Understanding the GA4 Navigation and UI
  • Accessing Reports
  • Customizing the interface
  • Real time vs historical reports
  • Campaign Tracking
  • Filtering Data
  • Using comparisons to segment data
  • Applying Filters
  • Using Secondary Dimensions
  • Using Acquisition Reporting
  • Understanding Engagement Reports
  • Using the Pages and Engagement Overview Report
  • Interpreting the Events report
  • Defining Conversions in GA4
  • Conversions Reporting in GA4
  • Working with User Reporting
  • Evaluating Demographics and Interest reports
  • Using technology reporting to understand your audience
  • Interpreting default events captured in GA4
  • Adding custom events in GA4
  • Configuring and using event parameters
  • Modifying events in GA4
  • Using GA4 Debug mode 
  • Using Explorations for Custom Reporting
  • User and user lifetime explorations
  • Cohort explorations
  • Funnel exploration reports
  • Path explorations
  • Segment explorations
  • Building audiences
  • Creating audience triggers
  • Understanding Ecommerce tracking
  • Understanding and choosing an attribution model in GA4