During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

All classes include

free retakes of courses Free retakes

Curriculum provided Detailed curriculum

Live instructor Live instructor

flexible rescheduling Flexible rescheduling

flexible rescheduling Certificate of Completion

Google Analytics Class Online May 16, 2023 Google Analytics

Google Analytics Training Course

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Online Training

$495.00

Attend this small-group Google Analytics course and better understand web traffic: who is visiting your site, how they found your site, what they did - including pages visited, and what is working well along with what isn't. In this Google Analytics course participants discover how to create an account, set up web properties, create filters, generate and interpret both standard and custom reports. Participants learn to understand and apply information gathered, turning the data into information. This Google Analytics training covers best practices for using Google Analytics 4 to track and meet business objectives. Gain a better perspective on the effectiveness of marketing efforts, website performance, and visitors with this Google Analytics training workshop. This course is led by a live instructor with a limit of 10 participants per course session.

Download Course Description (PDF)
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Google Analytics Training Course: Topics Covered

This Google Analytics course covers the following areas:

  • Learn web analytics essentials and how web analytics works
  • Find out how to use web analytics data to gain actionable information
  • Learn essential Google Analytics capabilities and functionality
  • Discover Google Analytics key reports, data, and filtering options
  • Learn to create and edit accounts, web properties, and reporting views
  • Understand the most useful standard Google Analytics reports
  • Learn to customize Google Analytics reports
  • Understand and analyze Google Analytics reports and data
  • Find out how to filter analytics data based upon location, devices used, and other criteria
  • Learn best practices for using Google Analytics based upon your line of business
  • Learn to create goals in Google Analytics to track the success of your website
  • Understand who is visiting your website, including demographic information, type of devices used, and their location.
  • Use Google Analytics to track how visitors arrived at your site to better understand the success of marketing, promotion, or advertising.
  • Determine pages that are most visited, where users spend the most time, and the pages where users leave your site
  • Go beyond counting visitors, turning analytics data into information that helps you make more informed decisions about your business or organization

Specific topics covered in this Google Analytics course

  • Understanding the role of web analytics and Google Analytics

  • How web analytics can be used

  • How you should use web analytics

  • Types of web analytics

  • How Google Analytics works

  • Google Analytics and Universal Analytics

  • Google Analytics setup

  • Google Analytics Account Hierarchy: accounts, properties, and views

  • Create unfiltered and filtered views

  • Key Google Analytics terminology

  • Metrics

  • Examples of Metrics

  • Ways you can review Metrics

  • Dimensions

  • Examples of Dimensions

  • Understanding the Google Analytics User Interface

  • Understanding the Google Analytics Reporting Interface

  • Exporting Reports

  • Custom Dashboards

  • Understanding Averages

  • Understanding Bounce rate

  • Standard Reporting in Google Analytics - overview

  • Date ranges and reporting

  • Default Display in GA reports

  • Real-Time Reporting

  • Audience Reporting in Google Analytics

    • Demographics & Interests
    • Geography
    • Language
    • Location
    • Behavior
    • Technology
    • Mobile
    • Visitor Flow
  • Understanding Time on Site
  • Acquisition: The sources for traffic to your site
  • Overview & Channels
  • Social Media traffic
  • referrals:
  • Campaigns:
  • Keywords
  • Cost Analysis
  • Adwords
  • SEO

  • Primary Dimensions & Secondary Dimensions in Google Analytics

  • View types

  • Using Google Analytics to track visitor behavior

    • Overview
    • Behavior Flow
    • Site Content
    • Site Speed
    • Site Search
    • Events
    • AdSense
    • Experiments
    • In-Page Analytics
    • Google Analytics browser plug-in for reporting
  • Use Secondary Dimensions
  • Data Sampling
  • Goals and Conversions
  • Goals and the conversion funnel
  • Filters
  • Predefined filters
  • Custom filters
  • Tracking Custom Campaigns
  • Ways to use Campaigns
  • Use visitor Segments to better understand and report on site visitors
  • Create custom segments to review and understand specific site visitors
  • Understand Google Analytics Events for advanced measurement capabilities
  • Examples of Google Analytics custom alerts
  • Tracking non-web activities in Google Analytics with Virtual Pageviews and Events