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Google Analytics 4 Migration Training Online July 28 2022

Google Analytics 4 Migration Training

Thu, Jul 28 2022
10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Half-day Course Meets 10 am to 1 pm Eastern Time
Online Training
American Graphics Institute AGI Training Online Online

2022-03-30 14:31:55 $249.00

This Google Analytics 4 training is for migrating to Google Analytics 4 from Universal Analytics. Migrate to Google Analytics 4 safely and effectively, making sure the data you need is collected and available for reporting. This Google Analytics 4 training is covers migrating to Google Analytics 4 from Universal Analytics, with emphasis on the planning, organization, implementation, and setup of Google Analytics 4 from the perspective of an organization that is already collecting data using Universal Analytics. This course covers Google Analytics 4 setup along with the foundations of GA4 tracking implementation using Google Tag Manager. This is a half-day course.

Download Course Description (PDF)     See all Google Analytics Training, See all Google Tag Manager Training Classes

Google Analytics Training Course: Topics Covered

  • Planning the migration from Universal Analytics to Google Analytics 4
  • Data Collection Changes between GA4 and UA 
  • Understanding Hit scopes and Hit types in Google Analytics 4
  • Understanding Events in GA4 vs. UA
  • Migrating Events to Google Analytics 4 from Univeral Analytics
  • Overview of Events in Google Analytics 4
  • Creating Custom Events
  • Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
  • Understanding Event Limitations in GA4
  • GA4 Recommended Event Names
  • Creating Filters
  • Defining the Internal Traffic Filter
  • Testing filters
  • Options for organizing data similar to UA Views
  • GA4 Enhanced Measurement
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
  • Using GA4 Audiences
  • Ecommerce Considerations with GA4
  • GA4 Tagging Setup
  • Tagging for GA4 while maintaining UA 
  • Adding Events needed in GA4
  • Deprecated Metrics 
  • Goals and Conversions
  • Working with User ID in GA4
  • Google Signals (enhanced data collection)
  • Validating GA4 data vs UA 
  • Understanding differences between GA4 and UA
  • Comparing GA4 and UA Data
  • GA4 Resources