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Google Analytics Bootcamp for GA4 July 28 2022

Google Analytics Bootcamp for GA4

Thu, Jul 28 2022
10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Online Training
American Graphics Institute AGI Training Online Online

2022-03-30 19:54:05 $495.00

This Google Analytics 4 bootcamp is for those wanting to learn Google Analytics 4 setup and reporting in one intensive day. This Google Analytics training starts with configuration and migration, then moves into Google Analytics 4 reporting. It combines the Google Analytics 4 training for both migration and reporting into a single day. This class includes setup and planning of GA4, covers the most commonly used GA4 reports, and details how to create custom Google Analytics reports.

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Google Analytics Bootcamp: Topics Covered

Google Analytics 4 Setup and Configuration

  • Planning the migration from Universal Analytics to Google Analytics 4
  • Data Collection Changes between GA4 and UA 
  • Understanding Hit scopes and Hit types in Google Analytics 4
  • Understanding Events in GA4 vs. UA
  • Migrating Events to Google Analytics 4 from Univeral Analytics
  • Overview of Events in Google Analytics 4
  • Creating Custom Events
  • Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
  • Understanding Event Limitations in GA4
  • GA4 Recommended Event Names
  • Creating Filters
  • Defining the Internal Traffic Filter
  • Testing filters
  • Options for organizing data similar to UA Views
  • GA4 Enhanced Measurement
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
  • Using GA4 Audiences
  • Ecommerce Considerations with GA4
  • GA4 Tagging Setup
  • Tagging for GA4 while maintaining UA 
  • Adding Events needed in GA4
  • Deprecated Metrics 
  • Goals and Conversions
  • Working with User ID in GA4
  • Google Signals (enhanced data collection)
  • Validating GA4 data vs UA 
  • Understanding differences between GA4 and UA
  • Comparing GA4 and UA Data
  • GA4 Resources

Google Analytics 4 Reporting

  • GA4 new capabilities
  • GA4 differences from UA
  • Confirming GA4 Setup is Functioning Properly
  • Setup Enhanced Measurement
  • GA4 and UA concurrent data collection
  • GTM vs. Manual Setup
  • Managing User Accounts
  • Understanding GA data structure
  • Campaign Tracking in GA4
  • Understanding the GA4 Navigation and UI
  • Accessing Reports
  • Customizing the interface
  • Real time vs historical reports
  • Campaign Tracking
  • Filtering Data
  • Using comparisons to segment data
  • Applying Filters
  • Using Secondary Dimensions
  • Using Acquisition Reporting
  • Understanding Engagement Reports
  • Using the Pages and Engagement Overview Report
  • Interpreting the Events report
  • Defining Conversions in GA4
  • Conversions Reporting in GA4
  • Working with User Reporting
  • Evaluating Demographics and Interest reports
  • Using technology reporting to understand your audience
  • Interpreting default events captured in GA4
  • Adding custom events in GA4
  • Configuring and using event parameters
  • Modifying events in GA4
  • Using GA4 Debug mode 
  • Using Explorations for Custom Reporting
  • User and user lifetime explorations
  • Cohort explorations
  • Funnel exploration reports
  • Path explorations
  • Segment explorations
  • Building audiences
  • Creating audience triggers
  • Understanding Ecommerce tracking
  • Understanding and choosing an attribution model in GA4