› Google Class in Boston on December 1, 2016 Analytics

Google Class in Boston on December 1, 2016 Analytics

Google Analytics Training Class

Thu, Dec 1 2016
9:30 a.m. to 4:30 p.m.
American Graphics Institute
AGI Training Boston
American Graphics Institute AGI Training Boston
120 Presidential Way
Woburn MA 01801

Attend this Google Analytics class and better understand web traffic: how it found your site, what visitors did on your site, what works, and what doesn't. In this Google Analytics course discover how to create an account, profiles, filters, as well as generate standard and custom reports, and learn to understand, dissect, and apply the information you gather. This Google Analytics training covers best practices for using and configuring Google Analytics to meet your specific needs. This Google Analytics workshop also covers how to integrate Google Analytics with other Google tools to maximize the value of the data you collect from your website visitors.

Download Course Description (PDF)     See all Google Analytics Training Classes

Google Analytics Training Class Topics Covered

This Google Analytics course covers the following topics:

  • Web analytics essentials
  • Find out how you can use web analytics data to gain actionable information
  • Learn various methods and processes based upon your line of business
  • Learn the basics of Google Analytics tools and functionality
  • Learn Google Analytics key features
  • Learn to create a Google Analytics account
  • Learn to create Google Analytics profiles
  • Learn to edit Google Analytics profiles
  • Learn how to generate Google Analytics reports
  • Learn to create custom Google Analytics reports
  • Learn to understand and analyze Google Analytics reports and data
  • Learn to filter data using Google Analytics
  • Learn best practices for using Google Analytics based upon your line of business
  • Learn to create goals in Google Analytics
  • Learn to integrate Google Analytics with other Google tools for managing your website data

Specific topics covered in this Google Analytics course

  • About Web Analytics

  • How web analytics can be used

  • How you should use web analytics

  • Types of Analytics

  • How On-site analytics works

  • Google Analytics setup

  • Google Analytics Account Hierarchy

  • Create an unfiltered view (profile)

  • Terminology

  • Metrics

  • Examples of Metrics

  • Ways you can review Metrics

  • Dimensions

  • Examples of Dimensions

  • Understanding the Google Analytics User Interface

  • Understanding the Google Analytics Reporting UI

  • Exporting Reports

  • Custom Dashboards

  • Understanding Averages

  • Understanding Bounce rate

  • Standard Reporting - overview

  • Date ranges and reporting

  • Default Display in GA reports

  • Real-Time Reporting

  • Audience Reporting

    • Demographics & Interests
    • Geography
    • Language
    • Location
    • Behavior
    • Technology
    • Mobile
    • Visitor Flow
  • Understanding Time on Site
  • Acquisition: The sources for traffic to your site
  • Overview & Channels
  • Social Media traffic
  • referrals:
  • Campaigns:
  • Keywords
  • Cost Analysis
  • Adwords
  • SEO
  • Primary Dimensions & Secondary Dimensions

  • View types

  • Behavior

    • Overview
    • Behavior Flow
    • Site Content
    • Site Speed
    • Site Search
    • Events
    • AdSense
    • Experiments
    • In-Page Analytics
  • Use Secondary Dimensions
  • Data Sampling
  • Goals and Conversions
  • Goals and the conversion funnel
  • Filters
  • Predefined filters
  • Custom filters
  • Tracking Custom Campaigns
  • Ways to use Campaigns
  • Segments
  • Examples of custom segments
  • Intelligence Events
  • Examples of custom alerts
  • Internal Site Search
  • Virtual Pageviews
  • Event tracking
  • Evaluating Events

120 Presidential Way
Woburn, MA
(781) 376-6044
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