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How Learning Google Analytics can help you

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› How Learning Google Analytics can help you
  • Published on November 22, 2017

Tens of millions of websites rely on Google Analytics to provide data about how visitors find and use their web pages. Google offers two versions of Google Analytics, a free version for small to mid-sized websites, and a paid version for reporting on enterprise-level sites. Analytics provides webmasters, marketers, designers, e-commerce analysts, and user experience professionals with extensive reporting capabilities. Learning Google Analytics helps you turn this data into information that you can use to improve your website, landing pages, and marketing initiatives to meet the goals and objectives of your business or organization.

What you can learn in Google Analytics training

Learning Google Analytics can help you to determine a measurement strategy to make certain you are evaluating items that align to your business. You can measure who came to a site, what brought them to the site, what they did on the site while visiting, and whether they took actions that mattered to your business such as buying something or requesting information.

Learn Google Analytics to see what works on your websites

Learning Google Analytics helps to identify what performs well on your website, and conversely what is underperforming. Pages that are performing well can be expanded or replicated, while underpeforming pages can be edited or removed. By deciding to learn Google Analytics, it then becomes possible to understand what brought people to your site, the pages they landed on, and the pages where they left the site. You can also see how long people spent on the page, if they visited other pages, and what other actions that they took while on the site.

Use Google Analytics to establish goals

Goals for each website vary, and you can set goals to track which visitors are doing the things you want on your site, which is called a conversion within Google Analytics. For instance, you can learn to track visitors who come to your site from marketing campaigns, seeing which visitors come from emails you send or social media posts you create. You can then determine which of these visitors complete forms, purchase items from your online store, or even share your stories on social media. Once you learn Google Analytics capabilities you can better measure how marketing campaigns perform, and you can see which efforts you should scale and which ones should be modified.

Google Analytics skills are in demand

Marketing professionals, web development firms and business analyst roles are in-demand positions, and those who are familiar with Google Analytics have skills that are desired by employers. The ability to gather data and interpret it into actionable information is a useful skill across all industries.

Where to learn Google Analytics

You can attend in-person Google Analytics Classes in many cities, including in Boston as well as New York City and also Philadelphia. There are also live online Google Analytics courses available for those who are not able to attend an in-person course, and are led by a live instructor. Private Google Analytics courses are useful for teams and organizations that wish to deliver a customized training session using their own data and focus on their specific objectives.

About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics training along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.