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All Google Tag Manager classes include
Free retakes
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Google Tag Manager Course Online February 26, 2025
Google Tag Manager Training Class
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Online Training
$495.00
Attend this Google Tag Manager training and discover how to manage and use this powerful tag management system. Find out how to create and apply Google Tag Manager tags, triggers, and variables. Discover how to efficiently track events, gather Google Analytics data, and deploy tags without needing to access a website’s code or content management system. Google Tag Manager is an essential skill for modern marketing and analytics professionals. A live instructor leads this Google Tag Manager course.
Specific topics covered in this Google Tag Manager course
- Benefits of using GTM
- Why GTM is needed
- How tag management works
- Google Analytics vs. Google Tag Manager
- How GTM expands Google Analytics capabilities
- How GTM Works
- Understanding Tags and triggers
- GTM Account Set-up
- GTM configuration
- GTM Implementation Planning
- Using GTM with multiple users
- GTM Account administration & organization
- Working with GTM Containers
- Verifying GTM installation
- GTM for Web vs. Apps.
- Understanding the GTM Container Dashboard
- Creating GTM Tags
- Creating GA Configuration Tag
- Preview and testing process
- Using Preview Mode
- GTM Container Versions
- Testing and Debugging data
- Version Control
- Creating Google Analytics 4 (GA4) Events Tags
- Sending data to GA4
- Confirming data collection
- Sending page interaction data to GA4 as Events
- GA4 Events and Tags
- Creating other Common GTM Tags
- Meta / Facebook Scripts and Pixels: Custom HTML
- Google Ads tags
- Conversion Linker Tag
- Google Tag Manager and Third-Party tags
- About the GTM Data Layer
- How Data Layer receives information
- Previewing the Data Layer
- Pushing content to data layer
- Extracting from data layer
- Understanding Tags vs. Triggers
- Triggers in depth
- Trigger Types
- Creating a Trigger
- Planning for Triggers
- Variables in depth
- Variable Examples
- Using Variables in GTM
- Using Click Variables
- Verifying Variables
- Variable Types
- Built-in Variables
- User Defined Variables
- Variable Operators & Values
- How Variables are used
- Examples of variables used by Tags
- Examples of variables used by Triggers
- Adding Custom Variables
- Collecting dynamic variables
- Formatting User Defined Variables
- Create a GA4 Property Variable
- Replace GA4 Stream ID with GA4 Variable
- Using Variables to send Event data to GA4
- Creating Enhanced Engagement Tracking
- Engagement Tracking: Variables
- Engagement Tracking: Triggers
- Engagement Tracking: Link Clicks
- Engagement: Time on page
- Scroll Tracking
- Create GA Tag and Trigger for Scroll Depth:
- Engagement Tracking: Tags
- Tracking Button Clicks:
- Creating button triggers
- Defining button tags and variables
- Video tracking
- Keeping GTM organized
- Using Google Tag Manger Workspaces
- Defining Users and Permissions
- Using GTM Folders
- Naming for tags, triggers, and variables
- Troubleshooting Google Tag Manager
- Modifying tag firing sequence and timing
- Advanced options
- Tag Sequencing
- Cross-domain tracking options
- Overview of Ecommerce tracking options
- Tracking forms
- Creating triggers and tags for advanced form tracking
- Monitoring user-input Forms
- Tracking data from GTM in GA4
- Custom Dimensions and Metrics
- GTM Resources
Why Google Tag Manager classes at AGI are the best option for you
- Hands-on learning: Learn Google Tag Manager quickly with our proven teaching methods.
- Exceptional curriculum: AGI has delivered Google Tag Manager training to thousands over 25 years.
- Expert instructors: Our instructors are Google Tag Manager experts and skilled educators.
- Small class sizes: Receive personalized attention with 10 or fewer participants per class.
- Repeat for Free: If you need a refresher or miss a class day, retake the Google Tag Manager class at no cost.