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HTML Email Course Online December 8, 2023 Introduction
HTML Email Class - Introduction
Online Training
$495.00
This HTML Email class is for anyone that needs to create or manage HTML email campaigns or works in digital marketing roles. Topics covered in this HTML email training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email marketing campaigns display as intended and reaches your audience.
HTML Email class: Topics covered
Module 1: Introduction to HTML email marketing
- Understanding the importance of creating effective HTML email
- Overcoming the reputation
- Discovering different types of email communication
- Discovering the opportunity for web designers
Module 2: Planning an HTML email marketing campaign
- Planning Is essential
- Meeting the client
- Setting goals
- Measuring the success of an HTML email
- Planning your content
Module 3: Designing HTML email for the Inbox
- Understanding the need for design
- Designing HTML email vs. Plain text email
- Examples of HTML emails that work
Module 4: Coding HTML email
- Understanding HTML code basics
- Creating an HTML email template
- Styling text, background, and images
- Understanding CSS limitations in HTML email
- HTML email technologies
- Testing HTML emails
- HTML email template resources
Module 5: Understanding Permission when sending HTML email marketing
- Discovering the importance of permission
- Understanding spam
- Understanding permission versus spam
- Getting relevant
- Addressing spam complaints
- Identifying client permission
- Understanding blacklists, whitelists, and sender reputation
- Understanding authentication
- Considerations for permission and the future of email
Module 6: Using HTML email marketing to promote, sell and inform
- Promotion via HTML email
- Selling with HTML email
- Informing with email
The course topics serve as an outline for the course. Instructors may adjust content based on the specific needs of each class, such as to answer your questions.