During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

During the pandemic all in-person classes are delivered live online. You can retake the course in-person at no cost once our classrooms reopen. See how live online training works in this brief video.

All classes include

free retakes of courses Free retakes

Curriculum provided Detailed curriculum

Live instructor Live instructor

flexible rescheduling Flexible rescheduling

flexible rescheduling Certificate of Completion

HTML Email Course Online December 8, 2023 Introduction

HTML Email Class - Introduction

Online Training

$495.00

This HTML Email class is for anyone that needs to create or manage HTML email campaigns or works in digital marketing roles. Topics covered in this HTML email training include planning, compliance, best practices, as well as actual coding techniques for making certain your HTML email marketing campaigns display as intended and reaches your audience.

Download Course Description (PDF)
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HTML Email Class: Topics Covered

Module 1: Introduction to HTML email marketing

  • Understanding the importance of creating effective HTML email
  • Overcoming the reputation
  • Discovering different types of email communication
  • Discovering the opportunity for web designers

Module 2: Planning an HTML email marketing campaign

  • Planning Is essential
  • Meeting the client
  • Setting goals
  • Measuring success of an HTML email
  • Planning your content

Module 3: Designing HTML email for the Inbox

  • Understanding the need for design
  • Designing HTML email vs. Plain text email
  • Examples of HTML emails that work

Module 4: Coding HTML email

  • Understanding HTML code basics
  • Creating an HTML email template
  • Styling text, background, and images
  • Understanding CSS limitations in HTML email
  • HTML email technologies
  • Testing HTML emails
  • HTML email template resources

Module 5: Understanding Permission when sending HTML email marketing

  • Discovering the importance of permission
  • Understanding spam
  • Understanding permission versus spam
  • Getting relevant
  • Addressing spam complaints
  • Identifying client permission
  • Understanding blacklists, whitelists, and sender reputation
  • Understanding authentication
  • Considerations for permission and the future of email

Module 6: Using HTML email marketing to promote, sell and inform

  • Promotion via HTML email
  • Selling with HTML email
  • Informing with email