Adobe Publish provides new digital publishing tools
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Published on March 27, 2015
Adobe Publish is a series of new tools for publishers that enables the distribution, sharing, and managing content. Adobe Publish will be available later in 2015, and is Adobe’s next step in providing tools for publishers to distribute content electronically on tablets and phones.
Adobe’s first effort at helping publishers to share their content digitally came in the form of Adobe DPS (Digital Publishing Suite). Adobe DPS provided a method for publishers to transition content from print formats to digital. It enabled content, such as a magazine, to be published in print, and then a more interactive version of the print content to be migrated to a digital format. Adobe DPS provided for the digital equivalent of printed publications, with new issues being published weekly or monthly.
Like DPS, Adobe Publish is focused is on creating an app without programming that allows for a publishers content to be distributed. What differentiates Adobe Publish is that it allows for content to come from multiple sources, such as WordPress or Drupal sites, not just from InDesign documents. While the app is created one time, the content is managed separately, and stories distributed using Adobe Publish can be updated.
With Adobe Publish, the control and management of what to include in digital distribution moves more towards editorial management. While designers will be able to build the look and appearance of the apps, editorial managers will be able to directly select the content to share. New articles and stories are controlled via a web interface, rather than needing to know how to use InDesign and the Adobe DPS tools. This will allow for new content to be updated and published more quickly, allowing designers to focus on creating the aesthetics, graphics, video, and user experience, while distributing content moves back to the role of editorial staff.
Publishers will still need to learn how to use Adobe Publish, and it will soon be included among Adobe courses being provided. There will be two components to learn, with the first being the design of the app interfaces, and the second for editorial users to understand how to publish and share content via the web interface. These courses should be available at the time Adobe Publish becomes available, in addition to the Adobe DPS training that is currently available..
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.