Adobe combines Photoshop, other programs into mega app
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Published on April 1, 2015
As a provider of Adobe training for two decades, and the authors of more than 50 books on Adobe apps, American Graphics Institute keeps a close watch on everything coming from Adobe’s research and development team. Today we’ve learned that Adobe Systems (NASDAQ: ADBE) is combining their top three applications into a single program. The new tool, to be named Adobe Mega, combines Photoshop, Illustrator, and InDesign into a single program.
In an exclusive interview, Adobe CEO Shantanu Narayen, told American Graphics Institute “We don’t want our customers to need to switch between different programs. There are simply too many apps, not just from Adobe, and it gets confusing. Our goal is to streamline Adobe so that it has only a couple of apps.”
Adobe: future is mobile
Narayen also told American Graphics Institute that their plans focus heavily on mobile for this new mega app. “Everything is mobile, so over the next few years we’ll be moving 100% of our development effort to building Adobe Mega for the mobile platforms. We’re starting with Windows Phone and BlackBerry, then we’ll eventually move to iOS and Android. Just like the Mac was an underdog when we first launched Photoshop, Windows Phone and BlackBerry are in the same position now. But with apps like Adobe Mega, these will become the go-to devices for creative professionals.”
Future of Adobe Creative Cloud
As adoption of Adobe Creative Cloud has slowed, Adobe is looking at Adobe Mega as a path to jumpstart subscriptions. The company eventually plans to integrate Dreamweaver and their video editing and animation tools of Premiere Pro and After Effects into this single app for mobile devices. “We’re working with wireless carriers to deploy mega bandwidth to support the needs of Adobe Mega,” said Adobe spokesman Li R. Chen.
American Graphics Institute expects to start offering Adobe training on the new Adobe Mega app upon its release.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.