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Apple introduces powerful and innovative Mac Pro

  • Published on December 27, 2013
Apple introduces powerful and innovative Mac Pro

Thanks to Apple, there's a new desktop computer on the market. In keeping with the innovative tech giant's past creations, the new Mac Pro is unlike any other computer on store shelves.

Here are a few reasons why the Mac Pro may be a game changer, what the critics are saying about it and how it could change the way people use software such as Adobe Photoshop and Final Cut Pro:

Embrace the cylinder
The Mac Pro introduces consumers to a different type of computer tower. Unlike the boxy towers that sit under many desks, the Mac Pro offers all of its hardware in a single cylinder that's just under 10 inches tall and weighs 11 lbs, according to Apple's website.

Due to the computer's unique design, Apple designers had to completely rethink the way they build a Mac Pro. The end result is a unified thermal core that features "advanced technology" around it. This provides what Apple says is the "most powerful and expandable Mac ever."

There are two versions of the Mac Pro available, depending on consumers' needs and budgets. The Quad-Core computer is $2,999, while the 6-Core costs $3,999.

The reviews are in
Many technology lovers are always eager to see how Apple has revolutionized everyday products such as computers and mobile phones, so it's only natural to see reviews of the Mac Pro flooding the Web.

The New York Times, for instance, printed an extensive review of Apple's Mac Pro. In her evaluation of the shiny, charcoal gray computer, reviewer Molly Wood spoke highly of the power contained in the device.

"The Pro took just over an hour to convert 32 gigabytes of high-definition video into another video format - a job that took over three hours on my quad-core Mac Mini," Wood wrote. "And although the task noticeably heated up the Mac Pro, its fan stayed quiet, and it didn't seem perturbed. It's clearly capable of much more than a mere multimedia professional can throw at it."

Matt Hill of technology news website T3 also had kind words for the strength contained within the Mac Pro's smooth and shiny exterior.

"The Mac Pro is a processing beast, taking all kinds of professional creative media tasks simultaneously without drawing breath," Hill wrote.

How the Mac Pro will affect professionals
The positive reviews the Mac Pro is receiving are certainly good news to the professionals who use programs such as Adobe Photoshop and Final Cut Pro. A more powerful computer that can handle complex tasks should make the lives of individuals in creative fields a lot easier, so long as they don't mind spending a few thousand dollars on a new computer.

In her New York Times review, Wood wrote that she had a friend who does freelance graphic design and video editing test out the Mac Pro. While the friend was impressed by the computer's importing speeds and real-time preview, he didn't see much of an improvement in terms of the playback hiccups typical of Mac Pro computers. Ultimately, it may be too early to fully understand how much of an impact the new device will have on the creative work professionals do.

Still, if individuals have been meaning to make the switch to Apple products, the introduction of the Mac Pro may provide the perfect opportunity to do so. Apple classes, such as those offered by the American Graphics Institute, should be able to provide the introduction to the world of Apple these individuals seek.

About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics training along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.