Celebrate the new year with Google Analytics training
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Celebrate the new year with Google Analytics training

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by Chris Smith
Celebrate the new year with Google Analytics training

With 2014 underway, it's likely many businesses - no matter their size - are focused on growing over the next 12 months. BusinessNewsDaily recently spoke to professionals to highlight specific New Year's resolutions for small businesses, but really, they could apply to any company.

David Duncan, chief marketing officer at Webroot, suggested companies get closer to their customers, while JoAnna Dettmann and Kaysha Kalkofen, co-founders of tSunela, said businesses should be SEO- and data-savvy. Both resolutions are achievable by using Google Analytics, which means 2014 may be the ideal time for individuals to pursue Google Analytics training at the American Graphics Institute.

For starters, knowledge of Google Analytics can help company officials better understand the people who visit their website. By analyzing visitor traffic, Google Analytics users have the ability to paint a full picture of their customers, according to the program's website. This, in turn, leaves businesses better equipped to meet customers' needs.

If SEO is a big concern, then Google Analytics and the data it provides can help companies see just how visible their websites are on the Internet. Google Analytics allows users to see where visitors go on a website, as well as what pages appear to engage them more than others. With this data at their disposal, businesses can take steps to revamp their websites and provide an online experience that will hook customers new and old.

At the American Graphics Institute, the Google Analytics classes will provide those who are new to the program with essential information directly from the experts. Whether individuals wish to learn how to create custom reports or just get a sense of who is visiting their website, this training will help them make their New Year's resolutions a reality.

About the author

Christopher Smith is president of American Graphics Institute. He is the co-author of Adobe Creative Cloud for Dummies and more than 10 other books on design and digital publishing. He served as publisher and editor of the Digital Classroom book series, which has sold more than one million books on topics relating to InDesign, Photoshop, Illustrator, After Effects, Premiere Pro and other Creative Cloud apps. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers designers, and large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he also delivers Google Analytics classes along with workshops on digital marketing topics. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for more than 20 years.