Celebrate the new year with Google Analytics training
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Published on January 2, 2014
With 2014 underway, it's likely many businesses - no matter their size - are focused on growing over the next 12 months. BusinessNewsDaily recently spoke to professionals to highlight specific New Year's resolutions for small businesses, but really, they could apply to any company.
David Duncan, chief marketing officer at Webroot, suggested companies get closer to their customers, while JoAnna Dettmann and Kaysha Kalkofen, co-founders of tSunela, said businesses should be SEO- and data-savvy. Both resolutions are achievable by using Google Analytics, which means 2014 may be the ideal time for individuals to pursue Google Analytics training at the American Graphics Institute.
For starters, knowledge of Google Analytics can help company officials better understand the people who visit their website. By analyzing visitor traffic, Google Analytics users have the ability to paint a full picture of their customers, according to the program's website. This, in turn, leaves businesses better equipped to meet customers' needs.
If SEO is a big concern, then Google Analytics and the data it provides can help companies see just how visible their websites are on the Internet. Google Analytics allows users to see where visitors go on a website, as well as what pages appear to engage them more than others. With this data at their disposal, businesses can take steps to revamp their websites and provide an online experience that will hook customers new and old.
At the American Graphics Institute, the Google Analytics classes will provide those who are new to the program with essential information directly from the experts. Whether individuals wish to learn how to create custom reports or just get a sense of who is visiting their website, this training will help them make their New Year's resolutions a reality.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.