Stay ahead of the curve with Google Analytics training
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Published on January 9, 2014
The landscape of the Web shifts at a break-neck pace. Long gone are the days when companies could rely on the number of pageviews their sites received. Today, organizations that want to compete in an increasingly crowded marketplace need to leverage all data at their disposal to track the effectiveness of marketing campaigns, learn more about their customers and optimize their site content for maximum visibility. If you work in marketing, you need to understand the power of Google's sophisticated tracking tools, and Google Analytics training at the American Graphics Institute can help you do so.
At the cutting edge
Google Analytics is so much more than a suite of tools that enables you to see where your site's visitors are coming from. Google's recent updates to Analytics have incorporated new functionality that aligns with the changing ways that people are accessing the Web. The inclusion of physical interaction tracking allows you to see how many of your customers are accessing your site from mobile devices, in addition to items of interest that users interacted with the most, as well as other information that can help you ensure your marketing strategies are as effective as possible.
New content, new challenges
Not so long ago, the Web consisted primarily of text-based content. While this remains true to a certain degree, the prevalence of multimedia content such as video, interactive elements and other visual material means that tracking how your clients use these features has become more complex. Fortunately, Google Analytics training can position you to not only understand the importance of multimedia content to your users, but how to target potential customers, attract potential leads and expand your online presence using these increasingly common types of content.
Harnessing 'Big Data'
These days, it's almost impossible to discuss the technology sector without hearing the term "Big Data." Arguably the world's largest technology company, Google has integrated third-party functionality and reporting into Analytics to provide users with the most accurate data possible on a wide variety of metrics. The inclusion of demographic information provides marketing professionals with an unprecedented glimpse into their customer bases, and this year, many experts expect Google to enhance Analytics with greater cross-platform compatibility for even greater insight into Web traffic.
Google Analytics training at the American Graphics Institute can get you up to speed on this immensely powerful tool quickly, meaning that you can get to work on what matters - making your site more appealing to your audience and expanding your reach across the vast digital expanses of the Web.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.