Google Analytics Training Made Easier
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Google Analytics Training Made Easier

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by Christopher Smith
Google Analytics Training Made Easier

Until recently if you wanted to learn Google Analytics you needed to have a website fully functioning along with a fully set-up Google Analytics account. If you didn’t have a website of your own, you would need to convince someone with a website and Google Analytics installed to let you learn Google Analytics with their site information. This made it rather difficult to learn Google Analytics from a blank slate. American Graphics Institute addressed this in our Google Analytics training classes by providing access to analytics data from our own site for participants that had not yet set-up an account. Starting this month we plan to have users work with a set of Google Analytics data from the Google Merchandise store thanks to a demonstration account recently made available by Google. American Graphics institute offers Google Analytics Classes in Boston and Google Analytics training online as well as Google Analytics Consulting. The demonstration account is already being integrating into the public Google Analytics courses to provide a consistent set of data for all participants, even if they have not yet established a Google Analytics account. Participants with their own accounts can continue to also work with their own data during the courses.

This new Google Analytics account offers a comprehensive set of live data for a website, allowing for users who are training on Google Analytics to see who is visiting a site, how visitors arrived on the site, what content they viewed during their site visit.

Why learning Google Analytics is Important

With Google Analytics all parts of an organization’s sales, marketing, and communication team can understand how their efforts are succeeding. Editors can see what content is being viewed, web designers can measure the success of new designs, and marketing professionals can determine if landing pages are converting visitors and whether email marketing, social media efforts, and advertising are attracting visitors. In short, Google Analytics makes is possible to measure the value of efforts on and off a site and see how these efforts impact a business or organization.

 

About the author

Christopher Smith is president of American Graphics Institute. He is the co-author of Adobe Creative Cloud for Dummies and more than 10 other books on design and digital publishing. He served as publisher and editor of the Digital Classroom book series, which has sold more than one million books on topics relating to InDesign, Photoshop, Illustrator, After Effects, Premiere Pro and other Creative Cloud apps. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers designers, and large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he also delivers Google Analytics classes along with workshops on digital marketing topics. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for more than 20 years.