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Why Learning Google Analytics is so useful

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› Why Learning Google Analytics is so useful
  • Published on September 10, 2018

Professionals across a variety of fields benefit by learning Google Analytics. Web analytics data is essential for modern marketing, communications, advertising, sales, web design, and web development roles. By choosing to learn Google Analytics, business managers working at any type of organization find that understanding analytics data helps them to shape business strategy and refine business tactics.

Google Analytics provides unparalleled insights into how a website or app is performing, and if they are meeting the objectives of the business. Google Analytics can help any website or app, regardless of the reason it was created. Whether created to share information, collect leads, promote a product, or generate online sales, Google Analytics is used to track performance. It can be used to determine how visitors locate a site, what actions are performed on a page, the effectiveness of specific pages, and whether visitors are completing desired tasks. Google Analytics provides useful, actionable data that can be turned into insight with analysis that occurs as part of Google Analytics classes.

A Google Analytics training class teaches more than how to generate reports. Participants learn which reports are the most valuable for their business, and how to interpret reports so that they can turn the data into insight and suggest actions based upon the data. Google Analytics provides information about who visits a site, including the type of devices being used, which can be used to identify patterns among groups of visitors. If visitors using mobile devices are having difficulties using a site, Google Analytics makes it possible to identify this pattern. Similarly, should visitors using a specific browser or operating system encounter difficulties, data within Analytics can make this apparent to the trained professional. Should an advertising or marketing campaign be performing well with a certain demographic group, such as a certain age group, the data supplied by Google Analytics can help to identify this so the positive efforts can be expanded, while any underperforming efforts can be reduced.

Marketing professionals using Google Analytics can discover whether efforts on social media, email marketing, mentions in news articles, or other blogs are effective at attracting visitors that complete desired behavior on a site. With Google Analytics reporting of how visitors arrived and what actions they took on a site, it is possible to track the effectiveness and value of specific initiatives. Using this data, Google Analytics helps professionals determine if specific goals for a site or app are being achieved.

Learn Google Analytics in classes

A Google Analytics class is the most popular way for individuals to learn Google Analytics. In a public class, participants work through a standard curriculum that covers essential web analytics as they learn Google Analytics skills. Public workshops can vary in size, for the most effective learning environment, seek out small-group, hands-on sessions like those offered at American Graphics Institute. These hands-on classes teach Google Analytics account setup, the use of standard reports, tracking campaigns, as well as goal-setup, and are available in Boston as well as New York City and Philadelphia

Learning Google Analytics online

An online Google Analytics training course is the ideal solution for anyone with a busy schedule or who is not able to travel to a classroom but still has a need to learn Google Analytics. Online classes led by a live instructor make it possible to get specific questions answered, or ask for clarification and emphasis as they are discussed. The same instructors that lead in-person classes lead the live online Google Analytics courses.

Private Google Analytics Training

For businesses and organizations that wish to focus on specific topics or data relating to their own sites or apps, a private Google Analytics training session is the best choice. This can take place on-site with an instructor traveling to their location, off-site at a classroom, or can be delivered online. A private Google Analytics training workshop can focus on introductory through advanced topics, and related skills such as tag management or data visualization. This allows participants to learn Google Analytics reports and techniques that relate specifically to their business needs.

Learn Google Analytics Best Practices

Whether through a public or private course, Google Analytics training helps individuals to understand the best practices for gathering, reporting, and taking action based upon app or website data. A skilled web analytics professional provides independent insight that helps any organization to take advantage of the useful information Google Analytics supplies.

 

About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics training along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.