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How HTML email training can help you

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› How HTML email training can help you
  • Published on September 12, 2018

Email marketing that uses stylized text, images, and links is known as HTML email, as Hyper Text Markup Language (HTML) is used to tag, structure and format content. HTML email uses both HTML and embedded cascading style sheets (CSS) to produce messages sent by email. When well-formatted, they can be received clearly on a range of mobile, tablet, and desktop devices.

Well-designed HTML emails help content to stand-out within the in box from plain unformatted text, or image-only emails. Emails that contain only images are often not displayed by modern email systems, while HTML email messages are previewed and display without additional user action. Because properly formatted HTML emails make a stronger visual impression, they have become a staple of digital marketing. Learning HTML email through training or classes can take the communications from an organization or company to the next level. There are several ways in which HTML email training classes can help marketing professionals personally and their organizations professionally.

HTML Email Training for Better Business Marketing

HTML email training classes teach how to use HTML and CSS to create elegant email messages templates. Professionally designed emails include rich graphic elements which make a good impression on your clients. Well-designed and executed emails also translate into more people opening messages and taking action based on them.

HTML Email Training Develops Skills

With HTML training, participants learn how to tweak existing email templates and create fully customized email templates from scratch. Learning to make HTML emails that are compatible with all email clients, from mobile email apps to web clients, provides valuable skills for any person that can be put to use in any marketing or communications role. If you already work in marketing, web design, or web development, learning HTML email can help you extend your skill set, so you can offer more to your employer or your clients.

HTML Email Training Saves Time

Knowing how to create and edit HTML email and the style sheets used for formatting saves a great deal of time. When something isn't displaying properly in an email message, the ability to quickly and easily fix it allows for faster turnaround and on-time projects. With and understanding of how CSS and HTML are used within HTML email, adjustments to image size, text size, object positioning and revisions to formatting can be made quickly and easily.

Because HTML emails differ from the full range of available HTML formatting used on websites, HTML email training is necessary. Whether learning HTML emails through in-person courses, online training, or  books and tutorials, there are many options to gain these useful skills. Regularly scheduled public courses are available in New York City and also in Boston and Philadelphia. Organizations and teams that need to learn HTML email can arrange private HTML email workshops for their group.

About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics training along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.