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How to learn HTML email marketing

  • Published on March 16, 2022
How to learn HTML email marketing

Creating email messages that get noticed and open is an acquired skill. Successful HTML email marketing requires that messages make it through spam filters, are clear and understandable, and can be viewed successfully using various devices and email client applications. Learning to create HTML email marketing campaigns involves much more than how to add text and images. HTML email marketing classes help professionals to reach and engage with their audiences. Participant in HTML email classes learn to create customized templates that align with an organization’s brand and also work across various mobile and desktop devices. Learning to build successful messages that get results are some of the key benefits of HTML email marketing classes. With the right approach, anyone, regardless of previous experience, can learn HTML email marketing best practices. HTML email differs from HTML for websites, and even developers benefit from learning the differences between HTML email and HTML for websites.

Learn HTML email marketing with classes and workshops

Attending HTML email marketing classes that are designed for marketing and communications professionals provides a useful way to gain or improve these skills. A dedicated learning environment allows participants to gain both the theory and practical aspects of HTML email design and development. This includes learning to create emails that get delivered and not caught within spam filters, to improve open rates, click-through percent, and conversion rates. Anyone responsible for HTML email marketing initiatives can learn to create emails that reach their objectives. American Graphics Institute offers HTML email classes in New York City, as well as in Philadelphia, and Boston. HTML email classes are also available as live online courses as well.

HTML email training with a private instructor

Private online courses are a great way for a group to master HTML email skills. Customized HTML email training is designed to teach marketers, communication professionals, or developers the skills that align with their organizations needs. Through focused lessons, participants learn specifically what they need to know with customized curriculum that meets specific needs or requirements. Private HTML email training sessions can be delivered on-site at your organization, or can be conducted in an online classroom.

HTML email differs from HTML for websites

HTML email differs from HTML for websites, which is why it is important even for experienced web developers to learn the differences between HTML email and HTML for websites. Formatting, CSS, and the use of various email clients all differs considerably between email and websites, and thus the HTML email coding differs from HTML for website design.



About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics classes along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.