Learning Responsive HTML Email is essential for marketers
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Published on March 11, 2015
If you are marketing professional, email is likely a part of the mix of marketing initiatives, and learning responsive HTML email techniques helps to make certain your efforts remain effective in reaching your audience regardless of the devices and technologies they use.
The evolution of HTML email marketing
When HTML email first started being used for marketing purposes, it was read primarily using desktop clients such as Microsoft Outlook and Lotus Notes. These reading tools provided limited support for HTML email, allowing for only the most basic HTML tags, and requiring specific structures. As web based services such as Hotmail and Gmail became more popular, personal email started to be read in the web browser, and supported more robust styling and formatting.
The tipping point for needing responsive HTML email
Recently, as Google has pushed into the business market with their apps and services, more business email is also being read in the browser, making it possible to send business-to-business HTML email with more robust formatting. As more businesses have moved to support web-based client, there has been more of a need for creating responsive HTML email so that messages look and read clearly regardless of the size at which they are displayed, and the browser in which they are viewed.
Responsive HTML email for mobile devices
The proliferation of smart phones in businesses, including iPhone, Android, and even Windows Phone, along increased use of iPad tablets within business also increases the need for understanding how to create responsive HTML email for mobile devices. With embedded, in-app browsers, these devices can often display highly formatted HTML email messages if the messages are formatted appropriately using responsive design techniques.
Learning responsive HTML email skills
Many email systems make it possible to use design-focused tools for creating HTML emails, working in a visual editor, and even provide templates you can use. Yet if you want you want to create your own HTML email template, you’ll need to learn the foundations of creating HTML email, which starts with enrolling in HTML email classes. If you want to create HTML emails that are modern, and work well across many different browsers, a responsive HTML email course teaches more advanced capabilities. Both of these are offered as regularly scheduled public courses, or they can be delivered as live online classes. These provide the skills necessary to go beyond templates and create customized templates for HTML emails that are responsive, modern, and meet the needs of your business or organization.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.