ROI of UX Training
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Published on December 11, 2014
There are many benefits to learning UX design principles for most roles involved in website or app development and design. Whether you are in a true user experience role, or work as a developer, BA, or product manager, you’ll find that understanding user experience can help you to perform your work more effectively, and that there is a significant return on investment (ROI) for UX training.
There return on investment to UX training which benefits both you and your employer. UX courses help you to create better products that meet the needs of end-users. Products that are well-designed tend to be used more often, and also provide a higher degree of satisfaction to the user. They can provide higher conversion rates, whether you are trying to sell a product or service. If you are creating a line of business application, an efficient UX that meets the user’s needs allows them to work more quickly and efficiently, saving time.
Taking a UX course can also have an ROI for the individual. It may open more career opportunities, provide a chance to work on different projects, or help to secure a role within your company that requires UX skills. If you are with a smaller firm, or work independently, taking a UX course is something that shows your clients that you are serious about professional development and producing better sites or apps for them.
One key return on investment for UX training is that it allows you to reduce development time. As part of most UX courses that teach fundamental principles, you learn how user experience covers the complete development process, and not simply the design aesthetics. In the initial phases of a project you’ll discover how to effectively gather information, create plans, and then test and prototype your concepts to make certain they meet the needs of the user. A skilled UX teacher will help you understand how this effort occurs before a single line of code is written. By completing plans and designs before coding, the UX process reduces development time, decreases both the number of revisions and the costs associated with a project, creating an ROI long before the project is even launched. By finishing projects faster, they are able to get to market faster as well. UX training helps developers, designers, business analysts, and product managers to understand the importance of meeting the needs and expectations of the user that will be visiting a site or using an app.
Participating in UX classes helps you to produce apps and websites that are focused on the needs of the users, from the initial product meeting, through the product launch, and during the complete lifecycle of your digital product. The ROI of UX training carries through every step of the design and development process.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.