All UX Design classes include
Free retake
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Small class sizes
Course recording
Skills learned in this Ethnographic research course for UX
- Planning Field Studies: Define goals, select environments, and prepare ethically for user observation
- Conducting contextual inquiries: Engage users in their natural context to understand behaviors and motivations
- Important observation techniques: Capture nuanced behaviors without interference using structured and unstructured observation methods.
- Taking effective field notes: Document in-the-moment insights using shorthand, sketches, and audio/video supplements
- Synthesizing qualitative data: Organize raw observations using affinity mapping and journey mapping techniques.
- Presenting UX research findings: Translate field insights into clear, actionable recommendations for product teams
- Using audio & video in fieldwork: Record, manage, and analyze rich multimedia data while respecting participant privacy
- Applying research to design decisions: Link ethnographic findings directly to UX strategies, product features, and user flows
This course is available individually or as part of these certificate programs
Please call 800-851-9237 or 781-376-6044 to schedule a course.
Ethnographic research course topics covered
Introduction to ethnographic and field methods research
Overview of ethnographic research
Importance and applications in UX
Key concepts and methodologies
Discussion on the importance of ethnographic research in UX
Planning field studies
Setting goals for field studies
Obtaining permissions and addressing ethical considerations
Preparing for fieldwork
Case study analysis and group brainstorming on planning field studies
Conducting observations and contextual inquiries
Techniques for effective observation
Conducting contextual inquiries
Engaging with participants
Role-playing exercises to practice conducting contextual inquiries
Taking field notes & video/audio recording
Best practices for taking field notes
Using video and audio recordings
Organizing and managing data
Hands-on practice with taking field notes and recording observations
Synthesizing ethnographic data
Affinity mapping
Creating journey maps
Analyzing and interpreting data
Creating affinity maps and journey maps based on sample data
Presenting findings for product decisions
Structuring and presenting findings
Communicating insights to stakeholders
Using findings to inform product decisions
Mocking the presentation of findings to a panel of stakeholders
Tools & templates
Overview of tools and templates for ethnographic research
Practical examples and case studies
UX Design course instructors
AGI instructors are UX Design professionals and skilled teachers. You'll learn from a live UX Design professional that brings years of experience that will help you learn UX Design quickly and easily.
Jennifer S.
MS, Human Factors Information Design
BA, Commercial Art
UXQB Certfied
Adjunct Professor, Boston University
Grace
MS, Information Design
BA, Digital Communications
Adjunct Professor, St. Olaf
Shirley
MLA, Harvard
MS, Bentley
BS, Bentley
Custom and private UX Design classes
This UX Design course is available as a private class. Curriculum can be customized for your specific needs. UX Design classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.
Instructor profile for UX Research course
Jennifer Smith holds a Master of Science degree in Human Factors Information Design. When not teaching at AGI, she teaches graduate coursework at Boston University. Jennifer has been named a Microsoft MVP for three consecutive years for her work in the user experience field of wireframing and prototyping mobile app designs. She has delivered global UX, UI, and design tools training for mobile, tablet, and desktop application developers, business analysts, and development teams for major U.S., Asian, and European technology companies, major retailers, apparel companies, and mobile device companies. She has delivered professional development training sessions for professors in computer science and human factors programs, as well as for Microsoft employees at their internal Microsoft TechReady event. Jennifer also has a B.A. degree in Communication Design in addition to her master's degree. Additional instructors with equal or higher qualifications also teach this course.
UX Ethnographic research and field methods course prerequisites
This UX research course is suitable for all levels of UX professionals as well as business analysts, product managers, developers, and ux designers. For those new to their role, we suggest starting with the UX Design course before attending the UX research class.
UX Ethnographic research and field methods course length
This UX class is one day in length if taken in our classrooms with a live instructor in the same room or as a live online class.
UX Design certification
Expand your skills and validate your user experience knowledge using the ISO international standard for UX design certification. Learn more about UX Design Certification.
You will receive comprehensive UX research training materials when attending this UX research class. UX course materials developed by Jennifer Smith, a highly skilled user experience designer and educator.