Youthworks Digital Marketing

American Graphics Institute BBB Business Review

Youthworks Digital Marketing

Description

This course teaches key marketing skills used in businesses, nonprofits, and other organizations. Learn to plan and deliver marketing initiatives and measure results using modern methods.

Objectives

This course introduces participants to digital marketing roles, tools and responsibilities. Participants will gain foundational skills used in social media marketing, digital advertising, and marketing analytics.

    Sample Topics

    • Learn about digital marketing strategy and planning.
    • Understand how to effectively use social media for marketing.
    • Learn to create visual content for marketing including images and graphics.
    • Understand how content on websites is used for marketing.
    • Find out how to make sure your web pages show up in search engines.
    • Learn to create HTML emails for marketing and promotion.
    • Discover how to use analytics to measure success of marketing programs and web pages.

    Materials needed for this class

    • Computer system: can be Windows, MacOS, or Chromebook
    • Internet connection
    • Pen or pencil
    • Notebook

    Prerequisites

    You should have the ability to navigate your computer, save files and connect to the internet for resources.