More images for Photoshop classes as Adobe buys stock photo firm
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More images for Photoshop classes as Adobe buys stock photo firm

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by Jennifer Smith
More images for Photoshop classes as Adobe buys stock photo firm

Adobe, the maker of design software such as Photoshop, Illustrator, and InDesign which is bundled together as the Creative Cloud has announced this week that they are moving more into the services business. Adobe is acquiring Fotolia, a stock photography company, and we expect Adobe to sell the stock photos to Photoshop and Creative Cloud subscribers. We already use Fotolia images in some of our Photoshop classes, and we think that creative customers will appreciate the one-stop access to these additional creative resources.

Adobe also announced that they added 644,000 subscribers to their various Creative Cloud services. Many of these customers are apparently subscribing to the lower cost services of only Photoshop rather than subscribing to the entire Creative Cloud. This is something that we would anticipate, as we continue to see growing demand for our Photoshop courses, both in-person in our classrooms in Boston, New York City, and Philadelphia, as well as the online Photoshop courses that we deliver.

Adobe appears poised to try to increase revenue from their existing Creative Cloud and Photoshop customers by offering the stock photography as an add-on, rather than providing it at no cost with the Creative Cloud subscriptions. Adobe has indicated that they will be increasing the revenue per customer, and investors seem to like this strategy. As a result of the announcement, Adobe stock (NASDAQ: ADBE) was trading up 9% in the day following the announcement.

 

About the author

 is a user experience designer, educator and author based in Boston. She has worked in the field of user experience design for more than 15 years. She has designed websites, ecommerce sites, apps, and embedded systems. Jennifer designs solutions for mobile, desktop, and iOT devices. Jennifer holds a Master of Science (MS) degree in Human Factors in Information Design, a Bachelors degree with a concentration in Commercial Art. When not teaching at American Graphics Institute, Jennifer Smith is an adjunct professor at Boston University.

Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors.She has served as a Designer in Residence at Microsoft, assisting third-party app developers to improve their design solutions and create successful user experiences. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern UX Design, and worked closely with major tech companies to create educational material and deliver UX workshops to key partners globally. Jennifer works with a wide range of prototyping tools including XD, Sketch, Balsamiq, Fireworks, Photoshop, Illustrator, and Blend for Visual Studio. She also works extensively in the fields of presentation design and visual design.

Jennifer is also an expert on Photoshop, digital image editing, and photo manipulation. Having written 10 books on Photoshop, and having consulted and provided training to major media companies and businesses around the globe.

Jennifer is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices. Jennifer holds the CPUX-F certification from the User Experience Qualification Board and assists others in attaining this designation in leading a UX certification course at American Graphics Institute.