More images for Photoshop classes as Adobe buys stock photo firm
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Published on December 13, 2014
Adobe, the maker of design software such as Photoshop, Illustrator, and InDesign which is bundled together as the Creative Cloud has announced this week that they are moving more into the services business. Adobe is acquiring Fotolia, a stock photography company, and we expect Adobe to sell the stock photos to Photoshop and Creative Cloud subscribers. We already use Fotolia images in some of our Photoshop classes, and we think that creative customers will appreciate the one-stop access to these additional creative resources.
Adobe also announced that they added 644,000 subscribers to their various Creative Cloud services. Many of these customers are apparently subscribing to the lower cost services of only Photoshop rather than subscribing to the entire Creative Cloud. This is something that we would anticipate, as we continue to see growing demand for our Photoshop courses, both in-person in our classrooms in Boston, New York City, and Philadelphia, as well as the online Photoshop courses that we deliver.
Adobe appears poised to try to increase revenue from their existing Creative Cloud and Photoshop customers by offering the stock photography as an add-on, rather than providing it at no cost with the Creative Cloud subscriptions. Adobe has indicated that they will be increasing the revenue per customer, and investors seem to like this strategy. As a result of the announcement, Adobe stock (NASDAQ: ADBE) was trading up 9% in the day following the announcement.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.