Photoshop work celebrates 100 Years of National Parks
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Published on July 22, 2015
The National Park Service is being reimagined thanks to some fine Photoshop work by agency Grey New York. By using Photoshop to contrast and blend various parks, viewers of this print, outdoor, and digital campaign see the variety of parks, and rethink stereotypes of the national park service as they approach their centennial next year.
The campaign took more than fancy Photoshop work, as it works across multiple parks. In one piece, the tall pillar-like sequoia trees blend perfectly into the pillars of the Lincoln Memorial, reminding users that the national parks involve nature as well as commemorative, historical places.
A similar contrast exists with a Photoshop created juxtaposition of the Brooklyn Bridge with one of the arches from Zion National Park, reminding the public that some parks may be miles away, while others can be reached right within a major city. The photoshopped picture uses the caption “There are parks everyone should see some day, and a few you could stop by this afternoon.”
In another piece of Photoshop work within the campaign, the San Antonio missions and their Spanish architecture are joined into the mountain peaks of Denali National Park of Alaska. This carries the caption “Some parks offer breathtaking views. Others will change your perspective.” And in yet another, the Thomas Jefferson Memorial located in Washington, DC is reflected into the Carlsbad Caverns, and the headline describes the different types of history that the parks reflect. The headline reads “Some parks take us back to the birth of our nation. Others to the dawn of life itself.”
With more than 400 parks to choose from, Grey had a great deal of source material to choose for this campaign. Yet even with so many varied parks, it required great creative visions and exceptional Photoshop skills to create the images used in the campaign.
American Graphics Institute has provided Photoshop training in NYC to Grey’s creative professionals, and they are among the many agencies AGI helps to keep their digital design skills top-notch. Many of the image compositing techniques covered in the more advanced Photoshop courses are used in this ingenious campaign.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.