Participants in this digital marketing class learn to strategically evaluate digital marketing opportunities for the full life-cycle of attracting, engaging, developing and retaining clients. The course provides a survey of the digital marketing landscape, from defining strategy to measurement and optimization. This course is available exclusively to participants in the digital marketing certificate program.
Attend this digital marketing course in Boston, online, or at your location for corporate and organizational clients.
Questions about this class? Interested in a private or customized training? Call to speak with a training consultant: 781-376-6044.
Digital Marketing Strategy course topics
Participants in this digital marketing training will gain the following skills.
- Understanding the role of digital marketing
- Setting goals and objectives
- Aligning online activities to business objectives
- Key Performance Indicators: identifying success
- SEO - search engine optimization
- SEM - seach engine marketing
- Paid search
- Display advertising
- Social media marketing
- Sponsored posts
- Affiliate marketing
- User reviews and testimonials
Participants must be enrolled in the Digital Marketing Certificate to participate in this course.
Course materials are provided with this digital marketing course and included in the course fee.
