Marketers want to improve their digital content according to Adobe survey
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Marketers want to improve their digital content according to Adobe survey

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by Jennifer Smith
Marketers want to improve their digital content according to Adobe survey

More than 53 percent of marketing professionals are concerned about their ability to deliver digital marketing effectively because they lack the resources and know-how to create meaningful content, according to a recent survey conducted by Adobe. 

Adobe surveyed more than 1,000 marketers in the U.S. to discover what fears they had about the ever-changing digital landscape, and discovered that moving forward, marketers wanted to radically change their approaches to advertising, take advantage of digital trends and find ways to make their strategies more mobile-friendly.

Keeping up with new trends
According to the survey, 90 percent of marketers believe that digital tools are changing the entire advertising realm, while 78 percent indicated that they needed to reinvent their entire strategy in order to be successful. While marketers are aware that they must adopt this technology and digital know-how to create the best content, few know how to begin their journey.

Understanding how to navigate new technology
American Graphics Institute offers a number of training courses ideal for business executives who want to learn how to create effective digital marketing campaigns, ranging from content creation training with Photoshop courses or design-centric UX courses, along with training that is focused on content delivery such as HTML email classes.

About the author

Christopher Smith is president of American Graphics Institute. He is the co-author of Adobe Creative Cloud for Dummies and more than 10 other books on design and digital publishing. He served as publisher and editor of the Digital Classroom book series, which has sold more than one million books on topics relating to InDesign, Photoshop, Illustrator, After Effects, Premiere Pro and other Creative Cloud apps. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers designers, and large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he also delivers Google Analytics classes along with workshops on digital marketing topics. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for more than 20 years.