HTML Email Class Length: 1 day
This Email marketing course is available as a live online course or in our training centers with a live instructor. This HTML email training is also available at your location, or as a private class. In this one-day email marketing training class, learn to create eye-catching HTML emails that work on a consistent basis across multiple email clients and platforms. Beginning with an introduction that covers how HTML email design differs from web design, you'll explore the anatomy of an HTML email. In this HTML email class you’ll learn how to plan, design, and build HTML email designs that look great in every email program. You'll also learn about legal requirements, testing, spam compliance and known workarounds to reach as many viewers as possible. Contact AGI about this HTML email training class.
HTML Email Training Class Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
| Course Title | Course Dates | Course Location | Fee | Register |
|---|---|---|---|---|
|
HTML Email Training Class
Weekdays
Online |
Fri, Oct 8 2021 10:00 am to 5:00 pm |
Online Live instructor-led class online |
$495.00 | |
|
HTML Email Training Class
Weekdays
Boston |
Fri, Nov 5 2021 10:00 am to 5:00 pm |
Boston American Graphics Institute 187 Ballardvale St Boston - Wilmington, MA 01887 |
$495.00 |
HTML Email Training Class Topics Covered
Module 1: Introduction to HTML email marketing
- Understanding the importance of creating effective HTML email
- Overcoming the reputation
- Discovering different types of email communication
- Discovering the opportunity for web designers
Module 2: Planning an HTML email marketing campaign
- Planning Is essential
- Meeting the client
- Setting goals
- Measuring success of an HTML email
- Planning your content
Module 3: Designing HTML email for the Inbox
- Understanding the need for design
- Designing HTML email vs. Plain text email
- Examples of HTML emails that work
Module 4: Coding HTML email
- Understanding HTML code basics
- Creating an HTML email template
- Styling text, background, and images
- Understanding CSS limitations in HTML email
- HTML email technologies
- Testing HTML emails
- HTML email template resources
Module 5: Understanding Permission when sending HTML email marketing
- Discovering the importance of permission
- Understanding spam
- Understanding permission versus spam
- Getting relevant
- Addressing spam complaints
- Identifying client permission
- Understanding blacklists, whitelists, and sender reputation
- Understanding authentication
- Considerations for permission and the future of email
Module 6: Using HTML email marketing to promote, sell and inform
- Promotion via HTML email
- Selling with HTML email
- Informing with email
No previous experience is needed for this HTML email training course.
HTML Email Training Class Course Materials
You will receive a comprehensive HTML email course manual for this class developed by the instructors at AGI.
Free retakes
Detailed curriculum
Live instructor
Flexible rescheduling