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HTML Email Training Class

HTML Email Training Class

HTML Email Class Length: 1 day

This Email marketing course is available as a live online course or in our training centers with a live instructor. This HTML email training is also available at your location, or as a private class. In this one-day email marketing training class, learn to create eye-catching HTML emails that work on a consistent basis across multiple email clients and platforms. Beginning with an introduction that covers how HTML email design differs from web design, you'll explore the anatomy of an HTML email. In this HTML email class you’ll learn how to plan, design, and build HTML email designs that look great in every email program. You'll also learn about legal requirements, testing, spam compliance and known workarounds to reach as many viewers as possible. Contact AGI about this HTML email training class.

This course is available individually or as part of these certificate programs:

HTML Email Training Class Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Course Title Course Dates Course Location Fee Register
HTML Email Training Class


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Live instructor-led class online
1969-12-31T19:00:00-05:00 $495.00
HTML Email Training Class


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
American Graphics Institute
AGI Training Boston
187 Ballardvale St
Boston - Wilmington, MA 01887
1969-12-31T19:00:00-05:00 $495.00

HTML Email Training Class Topics Covered

Module 1: Introduction to HTML email marketing

  • Understanding the importance of creating effective HTML email
  • Overcoming the reputation
  • Discovering different types of email communication
  • Discovering the opportunity for web designers

Module 2: Planning an HTML email marketing campaign

  • Planning Is essential
  • Meeting the client
  • Setting goals
  • Measuring success of an HTML email
  • Planning your content

Module 3: Designing HTML email for the Inbox

  • Understanding the need for design
  • Designing HTML email vs. Plain text email
  • Examples of HTML emails that work

Module 4: Coding HTML email

  • Understanding HTML code basics
  • Creating an HTML email template
  • Styling text, background, and images
  • Understanding CSS limitations in HTML email
  • HTML email technologies
  • Testing HTML emails
  • HTML email template resources

Module 5: Understanding Permission when sending HTML email marketing

  • Discovering the importance of permission
  • Understanding spam
  • Understanding permission versus spam
  • Getting relevant
  • Addressing spam complaints
  • Identifying client permission
  • Understanding blacklists, whitelists, and sender reputation
  • Understanding authentication
  • Considerations for permission and the future of email

Module 6: Using HTML email marketing to promote, sell and inform

  • Promotion via HTML email
  • Selling with HTML email
  • Informing with email


No previous experience is needed for this HTML email training course.

HTML Email Training Class Course Materials

You will receive a comprehensive HTML email course manual for this class developed by the instructors at AGI.

Related Certificate Programs: 
Web Design Certificate

Available Delivery Methods For This Class