Reviews of our HTML Email Class - Introduction
HTML Email Class - Introduction - Introduction rating: 5 stars from 86 reviewers
" I feel like I have a lot of great takeaways for improving my HTML email! I'm so glad I took this class. It will really help me in my everyday life at work! " - Michelle M
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Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
HTML Email Class - Introduction
HTML Email Class
HTML Email Class Length: 1 day
This HTML Email course is available as a live online course in our training centers with a live instructor. This HTML email training is available at your location or as a private class. In this one-day email marketing training class, learn to create eye-catching HTML emails that work consistently across multiple email clients and platforms. Beginning with an introduction that covers how HTML email design differs from web design, you'll explore the anatomy of an HTML email. In this HTML email class, you’ll learn how to plan, design, and build HTML email designs that look great in every email program. You'll also learn about legal requirements, testing, spam compliance, and known workarounds to reach as many viewers as possible. Contact AGI about this HTML email training class.
This course is available individually or as part of these certificate programs:
HTML Email Class - Introduction - Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
HTML Email Class: Topics Covered
Module 1: Introduction to HTML email marketing
- Understanding the importance of creating effective HTML email
- Overcoming the reputation
- Discovering different types of email communication
- Discovering the opportunity for web designers
Module 2: Planning an HTML email marketing campaign
- Planning Is essential
- Meeting the client
- Setting goals
- Measuring success of an HTML email
- Planning your content
Module 3: Designing HTML email for the Inbox
- Understanding the need for design
- Designing HTML email vs. Plain text email
- Examples of HTML emails that work
Module 4: Coding HTML email
- Understanding HTML code basics
- Creating an HTML email template
- Styling text, background, and images
- Understanding CSS limitations in HTML email
- HTML email technologies
- Testing HTML emails
- HTML email template resources
Module 5: Understanding Permission when sending HTML email marketing
- Discovering the importance of permission
- Understanding spam
- Understanding permission versus spam
- Getting relevant
- Addressing spam complaints
- Identifying client permission
- Understanding blacklists, whitelists, and sender reputation
- Understanding authentication
- Considerations for permission and the future of email
Module 6: Using HTML email marketing to promote, sell and inform
- Promotion via HTML email
- Selling with HTML email
- Informing with email
No previous experience is needed for this HTML email course.
HTML Email Class Materials
You will receive a comprehensive HTML email course manual for this class developed by the instructors at AGI.