Related Class
Photoshop backlash improves sales at fashion retailer
- Published on
Since listening to the backlash against Photoshop retouching, a teen-focused clothing retailer reduced the use of Photoshop and has seen positive results. A dramatic increase in sales has followed since retailer Aerie has focused on using models across a wide range of sizes and body types and displaying them without the use of Photoshop retouching in their advertisements and on their website.
Wide use of Photoshop in ads leads to criticism
Many retailers and fashion brands, especially those selling lingerie, are known to use Photoshop to alter the body shape on their models. The use of Photoshop often goes beyond retouching, minimizing blemishes or correcting color, and moves into the realm of completely reshaping the body of a model. This even occurs with models who are selected specifically because of they fit a particular body image that a label is trying to project. This has even led to Photoshop laws being passed in some countries, and models and celebrities complaining when Photoshop is used on their images.
Fashion retailer avoids Photoshop retouching with good results
Aerie has taken an opposite approach, creating an entire campaign focused on their use of a wide variety of young women who are presented without reshaping or Photoshop sculpting of their bodies. Since Aerie has started the Aeire Real campaign, the retailer, a division of American Eagle, has received both great publicity and a positive boost to their revenue. In the past year their sales increased by 20% and they attribute the campaign to a boost in their sales by 26% in the final quarter of the year.
American Graphics Institute supports the efforts of retailers such as Aerie to use Photoshop in a transparent manner to improve image quality without altering the true model behind an image. The Photoshop retouching course at AGI is focused on improving the quality of images across a variety of photos that include models, products, and jewelry, and is among the many Photoshop training programs offered. High quality retouching allows the intent of an original image to be maintained, while it is enhanced to accurately and clearly reflect the beauty of subjects, clothing, products, or jewelry.