Photoshop backlash improves sales at fashion retailer
Adobe Training Classes from the authors of the best-selling book Adobe Creative Cloud for Dummies
We'll provide you personalized
training options right away.
Published on April 4, 2016
Since listening to the backlash against Photoshop retouching, a teen-focused clothing retailer reduced the use of Photoshop and has seen positive results. A dramatic increase in sales has followed since retailer Aerie has focused on using models across a wide range of sizes and body types and displaying them without the use of Photoshop retouching in their advertisements and on their website.
Wide use of Photoshop in ads leads to criticism
Many retailers and fashion brands, especially those selling lingerie, are known to use Photoshop to alter the body shape on their models. The use of Photoshop often goes beyond retouching, minimizing blemishes or correcting color, and moves into the realm of completely reshaping the body of a model. This even occurs with models who are selected specifically because of they fit a particular body image that a label is trying to project. This has even led to Photoshop laws being passed in some countries, and models and celebrities complaining when Photoshop is used on their images.
Fashion retailer avoids Photoshop retouching with good results
Aerie has taken an opposite approach, creating an entire campaign focused on their use of a wide variety of young women who are presented without reshaping or Photoshop sculpting of their bodies. Since Aerie has started the Aeire Real campaign, the retailer, a division of American Eagle, has received both great publicity and a positive boost to their revenue. In the past year their sales increased by 20% and they attribute the campaign to a boost in their sales by 26% in the final quarter of the year.
American Graphics Institute supports the efforts of retailers such as Aerie to use Photoshop in a transparent manner to improve image quality without altering the true model behind an image. The Photoshop retouching course at AGI is focused on improving the quality of images across a variety of photos that include models, products, and jewelry, and is among the many Photoshop training programs offered. High quality retouching allows the intent of an original image to be maintained, while it is enhanced to accurately and clearly reflect the beauty of subjects, clothing, products, or jewelry.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.