Google Analytics Consultant in Tennessee

If you work in marketing, analytics, UX or communications in Tennessee you need to have reliable data about your website visitors and marketing initiatives to determine the effectiveness of campaigns and other efforts. A Google Analytics consultant can help you to make certain you are collecting, reporting, and making decisions based upon current and accurate data from Google Analytics 4 (GA4).

About our Google Analytics Consultants in Tennessee

Google Analytics 4 (GA4) is the data collection platform for websites and apps that has replaced Universal Analytics (UA). Because it is available in a robust free tier of service, it is the most widely used web analytics tool for reporting on website traffic, including detailed information about visitors, which are now known as users, and the number of times users have visited your site. A Google Analytics consultant helps your gather data and generate reports on the most visited pages, how visitors found your site, and whether visitors are doing what you want, known as conversions.

Google Analytics has many standard reports, and a Google Analytics consultant can make it easy for you to gather and understand the reports you need. While GA4 includes some standard visualizations, you may need a GA4 consultant to help create customized data visualizations, to filter the analytics data to focus on specific pages or traffic sources, or to help align the measured data with your KPIs or OKRs.

Our Google Analytics consultants in Tennessee understand that the data from the website is only useful if it aligns to your organization's objectives. Because of this, they have experience in data collection, reporting, visualization, and aligning reporting to your business objectives through creating conversions and custom reporting.

Our experienced Google Analytics consultants:

Teach Google Analytics courses and Google Tag Manager courses. They bring significant expertise to every Google Analytics consulting project.
Customize GA4 for your specific needs with custom reports, visualizations, segments, and audiences that allow you to easily find and report on data that matters most to you and aligns to your business requirements.
Show you how to track campaigns to monitor the effectiveness of specific traffic sources and landing pages.
Track and report on the conversion paths of visitors, allowing you to understand the best places to direct your visitors.
Create Google Analytics reporting on any custom web applications you may have, including setup and collection of custom events and conversions.
Integrate additional data into your GA4 reporting, including external analytics and search data.
Identity opportunities to revise marketing strategy to more effectively meet your objectives.
Evaluate advertising effectiveness, with Google Analytics advertising reporting.
Teach you how to evaluate user behavior, leveraging more than a decade of Google Analytics experience in interpreting data.

The Google Analytics consultants at AGI are able to help, whether you are new to Google Analytics and need assistance with GA4 setup, or have existing GA4 and Google Tag Manager accounts and need guidance on optimization and configuration.

Our Google Analytics consultants in Tennessee partner with you to make certain the right data is collected, and that you understand the meaning of the data. You learn to read and interpret the data, distilling it into information that lines up with your business initiatives. Our consultants also teach you how to work independently, so that you are able to access data, understand its meaning, and provide meaningful reporting on your marketing effectiveness, and website or app performance.

Why a Google Analytics consultant in Tennessee is helpful

As you move to Google Analytics 4, you’ll find that it operates very differently from Universal Analytics. Everything from the way it collects data, to what data is captured, and how it is reported is different in GA4. If you are using Google Tag Manager (GTM), there are requirements for how data is structured, and any previous Universal Analytics data collection must be adjusted and formatted before it is sent to GA4.

Even after data is sent to GA4, a Google Analytics consultant can help to make certain this data is visible within your reporting. Custom data that is sent to GA4 needs to be incorporated into reports, otherwise it remains below the surface and inaccessible.

A Google Analytics consultant helps you to define a strategy for what data to collect, how to capture conversions, and the best ways to interpret the data, and how data aligns to KPIs or OKRs for your business. A consultant also helps to identify trends, and evaluate the effectiveness of marketing campaigns and advertising.

A good Google Analytics consultant in Tennessee also helps you answer questions and get a better understanding of your reports, including:

Are certain traffic sources bringing visitors to your site that are more likely to result in a conversion.
Which landing pages do a better job at keeping visitors engaged.
Are there usability issues for visitors on mobile devices that keep them from converting.
Which marketing initiatives bring the most useful visitors that are more likely to convert.
Determining which advertising campaigns are effective.

A Google Analytics consultant turns raw data into useful information so that your marketing, usability, website, and apps are most effective. A GA4 consultant helps you to identify and focus on the most rewarding marketing initiatives and shut down ineffective efforts.

Another area where a Google Analytics consultant can help is defining conversions. An effective GA4 consultant helps translate your business objectives into data that should be collected from your website, including which high-value activities should be tracked as conversions. Our Google Analytics consultants help make certain that conversions are set-up correctly, and they align to the success of your business.

Why AGI is a leader in Google Analytics consulting in Tennessee

AGI has more than two decades of experience in helping to create, implement, and measure marketing initiatives. Our many years of experience with teaching and implementing Google Analytics across many industries provides us with a unique perspective to help you better collect and interpret data. What we bring to every Google Analytics consulting project:

All our consultants are highly experienced and expertly trained. All consultants hold the Google Analytics Certification for GA4, as well as the Google Analytics Individual Qualification for Universal Analytics. This certification proves a baseline standard of knowledge, skills and proficiency.

Consistent Improvement of Google Analytics consulting skills

Our Google Analytics consultants in Tennessee are constantly improving their skills, with internal training at AGI to make certain we are sharing best practices and technical know-how. We also participate in training from Google on new capabilities, making certain that our consultants remain current with data collection and reporting skills. Additionally, we maintain skills through conferences, seminars, and industry publications. Our consultants are consistently expanding their knowing of Google Analytics and Google Tag Manager.

Keeping current with all Google Analytics related information

Expert Google Analytics consultants also keep on top of search algorithm updates as well as updates to Google Analytics 4, GTM, and Search Console. We make certain that we are fully current on any changes that can impact your data collection or reporting. Our consultants spend most of their day working in Google Analytics, providing you with an expert resource for any questions you have about current or future data.

Process driven Google Analytics consultants

Each of our consulting projects starts with a review of your current data collection process, and an evaluation of the data in Google Analytics. As we add new data collection points, including tags and events, as well as new conversions, we test them to make sure they function properly. Our quality assurance and testing makes certain that your website data, GTM, and GA4 are functioning properly and you can trust the data you are using to make decisions.

Deep understanding of the analytics ecosystem

All Google Analytics consultants have expert level skills with tools that are used in conjunction with GA4, including Google Tag Manager, Looker Studio, and Search Console. This allows our consultants to gather more information, collect it accurately, and create data visualizations so that you have clear insight into user behavior.

Google Analytics consultants integrate data

Effective consultants create a full 360 view of analytics data. Integrating data from Google Ads, Search Console, external data points into one seamless set of reports for a comprehensive perspective on the health of your marketing, website, or app. Consultants provide you with a perspective on your entire digital footprint in an easy to understand format, with all data from Google Analytics and other sources in one location.

Google Analytics Consulting Services in Tennessee

When you hire AGI, you get a Google Analytics partner that is vested in your success and helps you to capture meaningful data, generate useful reporting, and understand how information collected relates to your business. Our Google Analytics consulting includes:

Google Analytics 4 Setup and Configuration

Our consultants help with GA4 implementation to make certain you are gather all the data you want for your organization. We review account settings and data collection options to make certain your compliant with any privacy policies of your organization, and identify any new or pending legislation that may impact your data collection and notification requirements. We also help to define conversions that align to your objectives, whether you use KPIs or OKRs, or other goals.

Google Analytics audit

Our consultants start each engagement with a Google Analytics audit to confirm existing data collection is working correctly, validate the data and collection process, and determine if conversions are set up correctly.

Google Analytics website assessment

After knowing that data is being gathered correctly, we create a baseline set of reporting to understand website traffic, what brings visitors to the site, and where they are engaging with your content. We evaluate marketing and advertising performance, and review technical website metrics. This includes learning what campaigns and sources bring traffic to your site, and understanding who is visiting your site, including demographics and device types they are using. Existing conversions are evaluated, and we start to identify opportunities for new conversions. We also report on visitor journeys through your site or app, including click-path analysis. For websites we also gain an understanding of search traffic to your site through Search Console reporting. We establish the baseline to understand the current status of the site, make certain data collection is accurate, and address any gaps or incorrect data collection so that you can have confidence in the data being collected.

Evaluate website UX

While analytics is about data, the information can identify opportunities to enhance the UX of your website or app. Data such as website speed, time visitors spend on pages, and pages where visitors exit can help us to identify obstacles that impact the experience of visitors to your site or users of your app.

Identify funnels that lead to conversions

We conduct a multi channel funnel analysis, gaining an understanding of which traffic sources lead visitors to your website and result in conversions.

Create Dashboards

Our consultants create reporting that makes it quick and easy to report on the KPIs and OKRs that are critical to your business. The dashboards and drill-down reports include data that is relevant, while removing metrics that don’t relate so that you can quickly and easily find the most useful information about your website, app, and campaigns.

Consultants help you use Google Analytics to improve your marketing and communications

Our Google Analytics consultants do more than collect reports. We customize reporting to your business, helping you to understand the significance of each piece of information. We make certain that your analytics reporting aligns to your business objectives. We help you identify what visitors do when visiting your website, where they come from, and who they are. We find areas where you can take action to improve your website or refine your marketing and advertising efforts, and help you to analyze and understand trends.

Our effective Google Analytics consultants help you to identify changes to make, and work with you through the entire analytics process to review and measure, making sure that adjustments you make are having the intended results. You’ll be able to see changes in traffic or user behavior based on your work, and validate improvements using data from Google Analytics.

Whether you are looking to understand more about who is visiting your website, what brought them there, or what they are doing, our Google Analytics consultants help you to gather data, turn it into useful information, and understand trends.

Request a meeting with a Google Analytics consultant

To request an initial meeting with a Google Analytics consultant from our team, complete the contact form, or call 781-376-6044 and discuss your project with our staff.