Coronavirus (COVID-19) information: All courses at all locations are running as live online classes. Our offices remain open with limited staff. Learn more.


Google Tag Manager Training Class

Google Tag Manager Training Class

Google Tag Manager Class Details

This Google Tag Manager class teaches foundational skills for implementing, using, and maintaining Google Tag Manager.

In this Google Tag Manager training course, you will:

  • Learn Google Tag Manager foundations
  • Discover how to use Google Tag Manager to deploy Analytics and other tags
  • Create and update website tracking in a web-based interface
  • Gain detailed insight into how users behave on web pages or in apps

This Google Tag Manager training provides the skills necessary for setting-up, using, managing and maintaining a Google Tag Manager account.

Regularly scheduled public Google Tag Manager classes are limited to 8 participants, providing for personalized attention and the ability to work directly on your own Google Tag Manager account and get your GTM questions answered.

This Google Tag Manager workshop is delivered by a live instructor and is offered as a regularly scheduled public class or can be delivered as a private training session for you or your group.

In this Google Tag Manager class participants work live within their choice of their own Google Tag Manager account or a live demonstration account. Course participants learn essential skills that most marketing and web professionals need to know for effectively using Google Tag Manger. Participants receive a certificate upon course completion.

Audience for this Google Tag Manager training workshop

  • Marketing Professionals
  • Analysts
  • Managers
  • Anyone who wants to know the capabilities of Google Tag Manager
  • Professionals who want to gather more information from their website without needing to edit code or rely on developers.

Please call 800-851-9237 to schedule this training course.

Contact AGI to request course dates.


    Specific topics covered in this Google Tag Manager course

    • Google Tag Manager planning and strategy

    • Learn Google Tag Manager foundational skills

    • Understanding the Google Tag Manager workspace

    • Setting-up Google Tag Manager

    • How Google Tag Manager differs from Google Analytics

    • Understanding Google Tag Manager containers

    • Creating and using tags in Google Tag Manager

    • Using triggers in Google Tag Manager

    • Using built-in variables in Google Tag Manager

    • Creating custom variables

    • Controlling when tags fire

    • Understanding the Data Layer in Google Tag Manager

    • Using Google Tag Manager preview mode

    • Using version control in GTM

    • Tracking clicks

    • Tracking page views

    • Tracking form submissions

    • Tracking video interaction

    • Tracking time on page

    • Tracking visibility of on-screen elements

    • Tracking scroll-depth

    • Applying trigger filters to determine when triggers should fire

    • Creating Google Analytics events

    • Tracking video metrics: play, pause, time viewed

    • Applying cross-domain tracking

    • Understanding tag sequencing and priorities

    • Adding and managing Google Tag Manger users

    • Understanding the data layer

    • Google Tag Manager workflow

    • Using Versions

    • Google Tag Manager Troubleshooting common issues

    Familiarity with Google Analytics is helpful, but not required. If taking Google Analytics training, we suggest the analytics course be taken before this Google Tag Manager class.

    You will receive a comprehensive set of Google Tag Manager course manual for this class developed by the AGI Instructors.

    Available Delivery Methods For This Class