Google Tag Manager Training Class
Live Google Tag Manager class online or in-person
Google Tag Manager Class Details
This live Google Tag Manager class teaches foundational skills for implementing, using, and maintaining Google Tag Manager. Learn to use Google Tag Manager to apply and organize on-page tagging, whether for Google Analytics or other analytics, advertising, remarketing, or user experience tracking. Discover how to apply tags to track interactions more easily on your website. Find out how to place tags and tracking code on pages without needing developers or access to the entire website. Learn to track information about user behavior that goes beyond standard analytics. Learn to use GTM to gain more visibility into specific on-page behaviors and manage and organize various tags so that a site runs efficiently. This course complements Google Analytics training, helping you to gather more information about visitors and website activity.
In this Google Tag Manager training course, you will:
- Learn Google Tag Manager foundations
- Discover how to use Google Tag Manager to deploy Analytics and other tags
- Create and update website tracking in a web-based interface
- Gain detailed insight into how users behave on web pages or in apps
This Google Tag Manager training provides the skills to set up, use, manage, and maintain a Google Tag Manager account.
Regularly scheduled public Google Tag Manager classes are limited to 8 participants, providing personalized attention, and the ability to work directly on your Google Tag Manager account and get your GTM questions answered. A live instructor delivers this Google Tag Manager workshop. It is offered as a regularly scheduled public class or can be delivered as a private training session for you or your group.
In this Google Tag Manager class, participants work live within their own Google Tag Manager account or a live demonstration account. Course participants learn essential skills that most marketing and web professionals need to know to use Google Tag Manager effectively. Upon course completion, participants receive a certificate.
Audience for this Google Tag Manager training workshop
- Marketing Professionals
- Analysts
- Managers
- Web developers
- Web designers
- Anyone who wants to know the capabilities of Google Tag Manager
- Professionals who want to gather more information from their website without editing code or relying on developers.
Google Analytics Certified Training
Learn GA4 from a certified instructor who has passed the Google Analytics certification to demonstrate their skills. Our Google Analytics instructors each have more than a decade of experience teaching and using Google Analytics and related tools such as Google Tag Manager, and are skilled in search engine optimization (SEO), search engine marketing (SEM), and web analytics.
Ways to attend this Google Tag Manager Course
- Live Online classes from your office or home as a regularly scheduled small group class.
- Live, in-person regularly scheduled Google Tag Manager classes in Boston or Philadelphia with a live instructor in the same classroom.
- Private training customized to your specific needs delivered in-person or online. Call 781-376-6044 or complete the Private Google Tag Manager Training form for more information.
Why Google Tag Manager classes at AGI are the best option for you
- Hands-on learning: Learn GTM quickly with our proven teaching methods.
- Exceptional curriculum: AGI has delivered GTM training to thousands over 25 years.
- Expert instructors: Our instructors are Google Tag Manager experts and skilled educators.
- Small class sizes: Receive personalized attention with 10 or fewer participants per class.
- Repeat for free: If you need a refresher or miss a class day, retake the class at no cost.
- Class recording: Recording of class is available for 30 days after the training.
All Google Tag Manager classes include
Free retake
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Small class sizes
Course recording
Google Tag Manager Training Class Topics Covered
This Google Tag Manager course covers the following areas:
- Implementing and customizing Google Tag Manager
- Collecting data from your websites
- Creating and using Google Tag Manager tags to capture data
- Defining Google Tag Manager triggers to define when data should be collected
- Using built-in and custom Google Tag Manager variables to customize tracking
- Setting-up cross-domain tracking for visitors across multiple websites or subdomains
- Sending data to Google Analytics from many different sources
- Creating events and sending event data to Google Analytics
- Understanding how retargeting and tracking pixels can be deployed
- Discovering how the Google Tag Manager Data Layer can be used
- Administering a Google Tag Manager account, including adding users and defining permissions.
This course is available individually or as part of these certificate programs
Google Tag Manager Training Class - Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
Specific topics covered in this Google Tag Manager course
- Benefits of using GTM
- Why GTM is needed
- How tag management works
- Google Analytics vs. Google Tag Manager
- How GTM expands Google Analytics capabilities
- How GTM Works
- Understanding Tags and triggers
- GTM Account Set-up
- GTM configuration
- GTM Implementation Planning
- Using GTM with multiple users
- GTM Account administration & organization
- Working with GTM Containers
- Verifying GTM installation
- GTM for Web vs. Apps.
- Understanding the GTM Container Dashboard
- Creating GTM Tags
- Creating GA Configuration Tag
- Preview and testing process
- Using Preview Mode
- GTM Container Versions
- Testing and Debugging data
- Version Control
- Creating Google Analytics 4 (GA4) Events Tags
- Sending data to GA4
- Confirming data collection
- Sending page interaction data to GA4 as Events
- GA4 Events and Tags
- Creating other Common GTM Tags
- Meta / Facebook Scripts and Pixels: Custom HTML
- Google Ads tags
- Conversion Linker Tag
- Google Tag Manager and Third-Party tags
- About the GTM Data Layer
- How Data Layer receives information
- Previewing the Data Layer
- Pushing content to data layer
- Extracting from data layer
- Understanding Tags vs. Triggers
- Triggers in depth
- Trigger Types
- Creating a Trigger
- Planning for Triggers
- Variables in depth
- Variable Examples
- Using Variables in GTM
- Using Click Variables
- Verifying Variables
- Variable Types
- Built-in Variables
- User Defined Variables
- Variable Operators & Values
- How Variables are used
- Examples of variables used by Tags
- Examples of variables used by Triggers
- Adding Custom Variables
- Collecting dynamic variables
- Formatting User Defined Variables
- Create a GA4 Property Variable
- Replace GA4 Stream ID with GA4 Variable
- Using Variables to send Event data to GA4
- Creating Enhanced Engagement Tracking
- Engagement Tracking: Variables
- Engagement Tracking: Triggers
- Engagement Tracking: Link Clicks
- Engagement: Time on page
- Scroll Tracking
- Create GA Tag and Trigger for Scroll Depth:
- Engagement Tracking: Tags
- Tracking Button Clicks:
- Creating button triggers
- Defining button tags and variables
- Video tracking
- Keeping GTM organized
- Using Google Tag Manger Workspaces
- Defining Users and Permissions
- Using GTM Folders
- Naming for tags, triggers, and variables
- Troubleshooting Google Tag Manager
- Modifying tag firing sequence and timing
- Advanced options
- Tag Sequencing
- Cross-domain tracking options
- Overview of Ecommerce tracking options
- Tracking forms
- Creating triggers and tags for advanced form tracking
- Monitoring user-input Forms
- Tracking data from GTM in GA4
- Custom Dimensions and Metrics
- GTM Resources
Google Tag Manager course instructors
AGI instructors are Google Tag Manager professionals and skilled teachers. You'll learn from a live Google Tag Manager professional that brings years of experience that will help you learn Google Tag Manager quickly and easily.
Christopher
BA, Journalism
Adobe Certified Instructor
Google Analytics Certified
Author, Creative Cloud for Dummies
Custom and private Google Tag Manager classes
This Google Tag Manager course is available as a private class. Curriculum can be customized for your specific needs. Google Tag Manager classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.
Familiarity with Google Analytics is helpful, but not required. If you will also be attending Google Analytics training, you may find it useful to attend the analytics course before the Google Tag Manager class.
You will receive a comprehensive Google Tag Manager course manual for this class developed by the AGI Instructors.