Google Tag Manager Class Details
This Google Tag Manager class teaches foundational skills for implementing, using, and maintaining Google Tag Manager. Learn to use Google Tag Manager to apply and organize on-page tagging, whether for Google Analytics or other analytics, advertising, remarketing, or user experience tracking. Discover how to apply tags to track interactions more easily on your website. Find out how to place tags and tracking code on pages without needing developers or access to the entire website. Learn to track information about user behavior that goes beyond standard analytics. Learn to use GTM to gain more visibility into specific on-page behaviors, as well and managing and organize various tags so that a site runs efficiently.
In this Google Tag Manager training course, you will:
- Learn Google Tag Manager foundations
- Discover how to use Google Tag Manager to deploy Analytics and other tags
- Create and update website tracking in a web-based interface
- Gain detailed insight into how users behave on web pages or in apps
This Google Tag Manager training provides the skills necessary for setting-up, using, managing and maintaining a Google Tag Manager account.
Regularly scheduled public Google Tag Manager classes are limited to 8 participants, providing for personalized attention and the ability to work directly on your own Google Tag Manager account and get your GTM questions answered. This Google Tag Manager workshop is delivered by a live instructor and is offered as a regularly scheduled public class or can be delivered as a private training session for you or your group.
In this Google Tag Manager class participants work live within their choice of their own Google Tag Manager account or a live demonstration account. Course participants learn essential skills that most marketing and web professionals need to know for effectively using Google Tag Manger. Participants receive a certificate upon course completion.
Audience for this Google Tag Manager training workshop
- Marketing Professionals
- Analysts
- Managers
- Web Developers
- Web Designers
- Anyone who wants to know the capabilities of Google Tag Manager
- Professionals who want to gather more information from their website without needing to edit code or rely on developers.
Google Tag Manager Training Class Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
Specific topics covered in this Google Tag Manager course
- Benefits of using GTM
- Why GTM is needed
- Tag management overview
- Google Analytics vs. Google Tag Manager
- How GTM expands Analytics capabilities configuration
- GTM Implementation Planning
- How GTM Works
- Understanding Tags and triggers
- GTM Account Set-up
- Using GTM with multiple users
- Working with GTM Containers
- GTM Container & WordPress
- Verifying GTM installation
- GTM for Web vs. Apps.
- GTM Container Dashboard
- About the GTM Data Layer
- How Data Layer receives information
- Previewing the Data Layer
- Pushing content to data layer
- Extracting from data layer
- Preview process
- Using Preview Mode
- Tag Container Publishing Options
- GTM Container Versions
- Testing and Debugging data
- Version Control
- GTM Tags in Depth
- Examples of Tag Usage
- Most Common GTM Tags
- Creating a Tag
- Creating GA Pageview Tag
- Testing and QA of tags
- Scripts and Pixels: Custom HTML
- Google Ads tag for Remarketing
- Conversion Linker Tag
- Google Tag Manager and Third-Party tags
- Understanding Tags vs. Triggers
- Triggers in depth
- Trigger Types
- Creating a Trigger
- Planning for Triggers
- Variables in depth
- Variable Examples
- Using Variables in GTM
- Click Variables
- Verifying Variables
- Built-in Variables
- User Defined Variables
- Variable Operators
- Variable Values
- Examples of variables used by Tags
- Examples of variables used by Triggers
- Adding Variables
- Create GA Property Variable
- Creating a New Variable for GA Property
- Replace GA Pageview Property ID with gaProperty Variable
- Sending page interaction data to GA as Events
- GA Events and Tags
- Using Variables to send Event data
- Easily Create GA Event
- Engagement Tracking
- Engagement Tracking: Variables
- Engagement Tracking: Triggers
- Engagement Tracking: Link Clicks
- Engagement: Time on page
- Scroll Tracking
- Create GA Tag for Scroll Depth:
- Create Trigger for Scroll Depth
- Element Visibility Trigger
- Engagement Tracking: Tags
- Tracking Button Clicks:
- YouTube Videos
- Ecommerce
- GTM Account administration & organization
- Google Tag Manger Workspaces
- Admin functionality
- Users
- Containers
- Folders
- Tag naming
- Variable naming
- Tag Sequencing
- Monitoring user-input Forms
- Setting up Cross Domain Tracking
- Deploy Google Ads Code with GTM
- Custom Dimensions and Metrics
- Collecting dynamic variables
- Formatting User Defined Variables
- Importing & Exporting Containers
- Troubleshooting Google Tag Manager
- GTM Resources
Familiarity with Google Analytics is helpful, but not required. If you will also be attending Google Analytics training, you may find it useful to attend the analytics course before the Google Tag Manager class.
You will receive a comprehensive Google Tag Manager course manual for this class developed by the AGI Instructors.
Free retakes
Detailed curriculum
Live instructor
Flexible rescheduling