Google Tag Manager Training Class Topics Covered

This Google Tag Manager course covers the following areas:

  • Implementing and customizing Google Tag Manager
  • Collecting data from your websites
  • Creating and using Google Tag Manager tags to capture data
  • Defining Google Tag Manager triggers to define when data should be collected
  • Using built-in and custom Google Tag Manager variables to customize tracking
  • Setting-up cross-domain tracking for visitors across multiple websites or subdomains
  • Sending data to Google Analytics from many different sources
  • Creating events and sending event data to Google Analytics
  • Understanding how retargeting and tracking pixels can be deployed
  • Discovering how the Google Tag Manager Data Layer can be used
  • Administering a Google Tag Manager account, including adding users and defining permissions.
This course is available individually or as part of these certificate programs

Google Tag Manager Training Class - Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Live instructor-led class online
$495.00
Live instructor-led class online
$495.00
Live instructor-led class online
$495.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$495.00
Live instructor-led class online
$495.00

Specific topics covered in this Google Tag Manager course

  • Benefits of using GTM
    • Why GTM is needed
    • How tag management works
  • Google Analytics vs. Google Tag Manager
  • How GTM expands Google Analytics capabilities
  • How GTM Works
    • Understanding Tags and triggers
    • GTM Account Set-up
  • GTM configuration
    • GTM Implementation Planning
  • Using GTM with multiple users
    • GTM Account administration & organization
  • Working with GTM Containers
    • Verifying GTM installation
  • GTM for Web vs. Apps.
  • Understanding the GTM Container Dashboard
  • Creating GTM Tags
    • Creating GA Configuration Tag
  • Preview and testing process
    • Using Preview Mode
    • GTM Container Versions
    • Testing and Debugging data
    • Version Control
  • Creating Google Analytics 4 (GA4) Events Tags
    • Sending data to GA4
    • Confirming data collection
    • Sending page interaction data to GA4 as Events
      • GA4 Events and Tags
  • Creating other Common GTM Tags
    • Meta / Facebook Scripts and Pixels: Custom HTML
    • Google Ads tags
    • Conversion Linker Tag
  • Google Tag Manager and Third-Party tags
  • About the GTM Data Layer
    • How Data Layer receives information
    • Previewing the Data Layer
    • Pushing content to data layer
    • Extracting from data layer
  • Understanding Tags vs. Triggers
  • Triggers in depth
    • Trigger Types
  • Creating a Trigger
  • Planning for Triggers
  • Variables in depth
    • Variable Examples
    • Using Variables in GTM
  • Using Click Variables
  • Verifying Variables
  • Variable Types
    • Built-in Variables
    • User Defined Variables
    • Variable Operators & Values
  • How Variables are used
    • Examples of variables used by Tags
    • Examples of variables used by Triggers
  • Adding Custom Variables
    • Collecting dynamic variables
    • Formatting User Defined Variables
  • Create a GA4 Property Variable
    • Replace GA4 Stream ID with GA4 Variable
  • Using Variables to send Event data to GA4
  • Creating Enhanced Engagement Tracking
    • Engagement Tracking: Variables
    • Engagement Tracking: Triggers
    • Engagement Tracking: Link Clicks
    • Engagement: Time on page
    • Scroll Tracking
    • Create GA Tag and Trigger for Scroll Depth:
    • Engagement Tracking: Tags
  • Tracking Button Clicks:
    • Creating button triggers
    • Defining button tags and variables
  • Video tracking
  • Keeping GTM organized
    • Using Google Tag Manger Workspaces
    • Defining Users and Permissions
    • Using GTM Folders
    • Naming for tags, triggers, and variables
  • Troubleshooting Google Tag Manager
    • Modifying tag firing sequence and timing
  • Advanced options
    • Tag Sequencing
    • Cross-domain tracking options
    • Overview of Ecommerce tracking options
  • Tracking forms
    • Creating triggers and tags for advanced form tracking
    • Monitoring user-input Forms
  • Tracking data from GTM in GA4
    • Custom Dimensions and Metrics
  • GTM Resources

Google Tag Manager course instructors

AGI instructors are Google Tag Manager professionals and skilled teachers. You'll learn from a live Google Tag Manager professional that brings years of experience that will help you learn Google Tag Manager quickly and easily.

Christopher
Christopher

BA, Journalism

Adobe Certified Instructor

Google Analytics Certified

Author, Creative Cloud for Dummies

Custom and private Google Tag Manager classes

This Google Tag Manager course is available as a private class. Curriculum can be customized for your specific needs. Google Tag Manager classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.

Familiarity with Google Analytics is helpful, but not required. If you will also be attending Google Analytics training, you may find it useful to attend the analytics course before the Google Tag Manager class.

You will receive a comprehensive Google Tag Manager course manual for this class developed by the AGI Instructors.

Available Delivery Methods For This Class

CLASSROOM
LIVE ONLINE
PRIVATE
MY LOCATION