Google Analytics 4 Course: GA4 Configuration
GA4 Course
Learn the configuration and setup necessary to ensure Google Analytics is operating correctly and effectively to collect data. Find out how to collect data using Google Analytics 4. This course covers website data collection and is available as either a half-day or one-evening course. It is also available as a private course for groups and organizations that wish to look exclusively at their own website or schedule a private training session.
What you learn in this Google Analytics course
This Google Analytics training covers strategy, planning, and configuration guidance for Google Analytics 4 setup. In this Google Analytics training, participants plan their GA4 setup, and can enable Google Analytics 4 data collection on their website account if it is not currently configured. In this course you will learn:
- Configuring and setup of GA4 for data collection
- Validating setup and confirming GA4 data capture
- Understanding filters in Google Analytics 4
- Capturing Events
- Converting Events captured in Universal Analytics to GA4
- Setting up goals
- Creating custom events and tags
Skills you learn in the GA4 Configuration course
- Key changes between GA4 and the original UA
- Making certain GA4 is set up correctly to collect data
- How to capture and report on GA4 Events
- How to create key events (also known as Goals or Conversions)
- Capturing enhanced data and adjusting data retention settings
Google Analytics Certified Training
Learn GA4 from a certified instructor who has passed the Google Analytics certification to demonstrate their skills. Our Google Analytics instructors each have over a decade of experience teaching and using Google Analytics and related tools such as Google Tag Manager, and are skilled in search engine optimization (SEO), search engine marketing (SEM), and web analytics.
Ways to attend this Google Analytics 4 Course
- Live Online classes from your office or home as a regularly scheduled small group class.
- Live, in-person regularly scheduled Google Analytics 4 classes in Boston or Philadelphia with a live instructor in the same classroom.
- Private training customized to your specific needs delivered in-person or online. Call 781-376-6044 or complete the Private Google Analytics Training form for more information.
- Corporate Google Analytics 4 Training for your group or team.
Why GA4 classes at AGI are the best option for you
- Hands-on learning: Learn Google Analytics quickly with our proven teaching methods.
- Exceptional curriculum: AGI has delivered GA training to thousands over the past decade.
- Expert instructors: Our instructors are analytics experts and skilled educators.
- Small class sizes: Receive personalized attention with 10 or fewer participants per class.
- Repeat for free: If you need a refresher or miss a class day, retake the class at no cost.
- Class recording: Recording of class is available for 30 days after the training.
All Google Analytics 4 classes include
Free retake
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Small class sizes
Course recording
Learn Google Analytics 4 in a small group
The regularly scheduled public Google Analytics 4 training sessions are limited in size to provide the opportunity to get your questions answered. Each public class has no more than 10 participants to provide the opportunity to get your questions answered. For highly involved, site-specific issues, AGI offers Google Analytics consulting. Learn actionable information, including how to find and use reports that meet the objectives of your organization. Learn with hands-on projects, and live hands-on use of Google Analytics. Use your own analytics account, or use an account provided for the course.
Google Analytics 4 Course Length: half-day
This is a half-day Google Analytics course, and occurs on a regular schedule. It is also available as a private course. If you are interested in only Google Analytics reporting or only Google Analytics setup, there are available courses for just these topics, along with a course on the older Universal Analytics. You can review all Google Analytics Training options.
Private Google Analytics course for companies and groups
This GA class is available as a private course for departments, teams, organizations, and companies. Private training can cover analytics for websites, apps, or games. AGI also offers Google Analytics consulting.
Who benefits from this Google Analytics 4 course
The audience for this Google Analytics training workshop ranges from marketing professionals, web designers, web developers, agencies, and analytics professionals who need to make sure Google Analytics 4 is operational and collecting data on a website. Participants should already have access to a Google Analytics account and the ability to log-in to access the account prior to attending this course.
This course is available individually or as part of these certificate programs
Google Analytics 4 Course: GA4 Configuration - Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Jul 22 2025 to Tue, Jul 22 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Jul 22 2025 to Tue, Jul 22 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Aug 19 2025 to Tue, Aug 19 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Sep 23 2025 to Tue, Sep 23 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Sep 23 2025 to Tue, Sep 23 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Oct 21 2025 to Tue, Oct 21 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Nov 18 2025 to Tue, Nov 18 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Tue, Nov 18 2025 to Tue, Nov 18 2025
10:00 am to 5:00 pm
Google Analytics 4 Course: GA4 Configuration
Weekdays
Wed, Dec 17 2025 to Wed, Dec 17 2025
10:00 am to 5:00 pm
GA4 Training Course - configuration: Topics Covered
This course teaches skills to enable you to accurately setup and collect data using GA4, as well as validate that data is being accurately captured. Topics covered include:
- Data Collection Changes between GA4 and UA
- Deprecated Metrics and Dimensions
- New Metrics and Dimensions
- Comparing GA4 and UA Data
- Making certain GA4 is set up correctly
- Options for GA4 tag setup
- Configuring GA4 data collection
- Testing GA4 data collection
- Using Real time reporting
- Working with GA4 debugger
- GA4 Events
- Understanding GA4 events and data structure
- Options for Creating Events in GA4
- Creating events in GA4
- Creating events in GTM
- Modifying events in GA4
- Migrating UA Events to GA4
- GA4 Enhanced Measurement Events
- Understanding GA4 Event limitations
- GA4 Event Naming and structure
- Creating Goals and Conversions in GA4
- Create GA4 Events to define Goals
- Adding GA4 Events as conversions
- Creating Filters at time of data collection
- Defining an Internal Traffic Filter
- Testing filters
- Configuring GA4 to Display Event Dimensions
- Working with Custom Dimensions in GA4
- Differences with User-scoped custom dimensions in GA4
- Creating custom Metrics in GA4
- Creating GA4 User Scoped Custom Dimension with GTM
- Custom Dimension Examples
- Configuring Google Signals for enhanced data collection
- Understanding disclosure requirements
- Ecommerce Considerations with GA4
- Creating and Using GA4 Audiences
- Working with User ID in GA4 for sites with user log-in
- GA4 Resources
Google Analytics 4 course instructors
AGI instructors are Google Analytics 4 professionals and skilled teachers. You'll learn from a live Google Analytics 4 professional that brings years of experience that will help you learn Google Analytics 4 quickly and easily.
Christopher
BA, Journalism
Adobe Certified Instructor
Google Analytics Certified
Author, Creative Cloud for Dummies
Grace
MS, Information Design
BA, Digital Communications
Adjunct Professor, St. Olaf
Custom and private Google Analytics 4 classes
This Google Analytics 4 course is available as a private class. Curriculum can be customized for your specific needs. Google Analytics 4 classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.
Prerequisites for the Google Analytics configuration class
Participants in this Google Analytics training can use their own GA4 account or a demonstration account can be provided at the time of the course.
Exceptional Google Analytics course curriculum
You will receive a copy of the extensive Google Analytics curriculum created by the AGI’s expert GA4 instructors. With hundreds of pages of notes and information, you will have a complete reference following the training.
Repeat the Google Analytics course for free
If you need a refresher or miss a day of class you can repeat the Google Analytics class at no additional cost for one year.
Google Analytics class FAQ
Do I receive a certificate from the Google Analytics course?
AGI provides a certificate upon course completion which can be shared on LinkedIn and verified digitally on the AGI website.
How many students are in a Google Analytics class?
AGI limits its class sizes so that you receive personalized attention. Classes are limited to no more than 10 participants.
Can I get specific Google Analytics questions answered in the class?
Yes, as a live class you can ask the instructor questions about how you will be using Google Analytics.
Does this Google Analytics class include job placement support?
AGI provides job support only when classes are taken as part of a longer-term certificate program, where AGI has a dedicated career counselor assigned to each certificate student. You can take this class as part of the Digital Marketing Certificate program.
Is this Google Analytics class for Mac or Windows?
Google Analytics operates as a web service, and is identical on both Mac or Windows computers. If attending GA training in our classrooms, a computer will be provided using the operating system of your choice.