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Google Analytics 4 Migration Training

Google Analytics 4 Migration Training

Google Analytics 4 Migration Training Details

This Google Analytics 4 training covers migrating to Google Analytics 4 from Universal Analytics. Learn the configuration and setup necessary to get GA4 operational and continue to collect data using Google Analytics, safely transitioning from Universal Analytics while collecting the data necessary for your organization. This is a specialized training focused on migrating to Google Analytics 4 from Universal Analytics. If you are interested in GA4 reporting, see the Google Analytics 4 training for reporting and analysis course. Find this and training for the legacy Universal Analytics by reviewing all Google Analytics Training options.

This Google Analytics 4 course is available as either a half-day or one-evening course, or is available as a private course.

In this course you will understand how to migrate to Google Analytics 4 from Universal Analytics including:

  • Planning a migration to Google Analytics 4
  • Configuring and setup of GA4 for data collection
  • Validating setup and confirming GA4 data capture
  • Understanding filters in Google Analytics 4
  • Capturing Events
  • Converting Events captured in Universal Analytics to GA4
  • Migrating Goals from Universal Analytics to Google Analytics

The regularly scheduled public Google Analytics 4 training sessions are limited in size to provide the opporutnity to get your questions answered. For highlly involved, site-specific issues, AGI also offers Google Analytics consulting.

This Google Analytics training covers strategy, planning, and configuration guidance for Google Analytics 4 setup. In this Google Analytics training, participants plan their GA4 setup, and can enable Google Analytics 4 data collection on their website account if it is not currently configured.

The audience for this Google Analytics training workshop ranges from marketing professionals, web designers, web developers, agencies, and analytics professionals who need to make sure Google Analytics 4 is operational and collecting data on a website. Participants should already have access to a Google Analytics account and the ability to log-in to access the account prior to attending this course.

Google Analytics 4 Migration Training Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Course Title Course Dates Course Location Fee Register
Google Analytics 4 Migration Training
Half-day Course Meets 10 am to 1 pm Eastern Time


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Live instructor-led class online
1969-12-31T19:00:00-05:00 $249.00

Google Analytics Training Course: Topics Covered

  • Planning the migration from Universal Analytics to Google Analytics 4
  • Data Collection Changes between GA4 and UA 
  • Understanding Hit scopes and Hit types in Google Analytics 4
  • Understanding Events in GA4 vs. UA
  • Migrating Events to Google Analytics 4 from Univeral Analytics
  • Overview of Events in Google Analytics 4
  • Creating Custom Events
  • Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
  • Understanding Event Limitations in GA4
  • GA4 Recommended Event Names
  • Creating Filters
  • Defining the Internal Traffic Filter
  • Testing filters
  • Options for organizing data similar to UA Views
  • GA4 Enhanced Measurement
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
  • Using GA4 Audiences
  • Ecommerce Considerations with GA4
  • GA4 Tagging Setup
  • Tagging for GA4 while maintaining UA 
  • Adding Events needed in GA4
  • Deprecated Metrics 
  • Goals and Conversions
  • Working with User ID in GA4
  • Google Signals (enhanced data collection)
  • Validating GA4 data vs UA 
  • Understanding differences between GA4 and UA
  • Comparing GA4 and UA Data
  • GA4 Resources


Participants in this Google Analytics training must have access to a Google Analytics account.

You will receive Google Analytics training materials that suppliment this course for use during and after the course.

Available Delivery Methods For This Class