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Google Analytics 4 Training Course: Introduction to GA4 Reporting

Google Analytics 4 Training Course: Introduction to GA4 Reporting

Learn to use essential reports in this Google Analytics 4 training course. This course teaches how to locate and customize the most commonly used Google Analytics 4 reports. Also learn methods for analyzing data, as well as the process for creating customized reports to meet your specific reporting requirements.

This is a half-day or one evening class, which can be combined with the Google Analytics 4 migration training for a full-day course. See all available Google Analytics Training options.

In this Google Analytics 4 course you will learn to use reporting to understand:

  • The audience that is visiting a website, including the location, demographics, and devices used by visitors. 

  • The sources of traffic that brought visitors to the site, from social media to search engines and advertising.

  • What actions visitors tools while on the site, including pages viewed, items clicked, and things downloaded.

This Google Analytics 4 course is focused on locating actionable information, emphasizing how to find and use reports that meet the objectives of your organization. Training includes hands-on projects, and live hands-on use of Google Analytics. You can use your own analytics account, or use an account provided to you for the course. 

This course emphasizes practical skills that enable you to quickly start using and understanding Google Analytics reporting. Regularly scheduled Google Analytics classes have limited enrollment to provide personalized attention and answer questions relating to your specific site. Google Analytics 4 courses are delivered by live instructors. Regularly scheduled public classes are available monthly, or private Google Analytics training is available for you or your group.

The audience for this Google Analytics 4 course ranges from marketing professionals, sales professionals, analytics, and business managers to web designers and web developers who need to understand how to use Google Analytics for gathering information about website visitors, their actions, the content they see, what sent them to the site, and digital marketing activities.

Google Analytics 4 Training Course: Introduction to GA4 Reporting Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Course Title Course Dates Course Location Fee Register
Google Analytics 4 Training Course: Introduction to GA4 Reporting
Half Day Course. Meets 2 pm to 5 pm Eastern Time


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Live instructor-led class online
1969-12-31T19:00:00-05:00 $249.00

Google Analytics 4 Training Course: Topics Covered

  • GA4 new capabilities
  • GA4 differences from UA
  • Confirming GA4 Setup is Functioning Properly
  • Setup Enhanced Measurement
  • GA4 and UA concurrent data collection
  • GTM vs. Manual Setup
  • Managing User Accounts
  • Understanding GA data structure
  • Campaign Tracking in GA4
  • Understanding the GA4 Navigation and UI
  • Accessing Reports
  • Customizing the interface
  • Real time vs historical reports
  • Campaign Tracking
  • Filtering Data
  • Using comparisons to segment data
  • Applying Filters
  • Using Secondary Dimensions
  • Using Acquisition Reporting
  • Understanding Engagement Reports
  • Using the Pages and Engagement Overview Report
  • Interpreting the Events report
  • Defining Conversions in GA4
  • Conversions Reporting in GA4
  • Working with User Reporting
  • Evaluating Demographics and Interest reports
  • Using technology reporting to understand your audience
  • Interpreting default events captured in GA4
  • Adding custom events in GA4
  • Configuring and using event parameters
  • Modifying events in GA4
  • Using GA4 Debug mode 
  • Using Explorations for Custom Reporting
  • User and user lifetime explorations
  • Cohort explorations
  • Funnel exploration reports
  • Path explorations
  • Segment explorations
  • Building audiences
  • Creating audience triggers
  • Understanding Ecommerce tracking
  • Understanding and choosing an attribution model in GA4

Participants in this Google Analytics training must have access to a Google Analytics account.

You will receive Google Analytics training materials that suppliment this course for use during and after the course.

Available Delivery Methods For This Class