Google Analytics 4 Training Course: Introduction to GA4 Reporting

Learn to use essential reports in this Google Analytics 4 training course. This course teaches how to locate and customize the most commonly used Google Analytics 4 reports. Also learn methods for analyzing data, as well as the process for creating customized reports to meet your specific reporting requirements.

This is a half-day or one evening class, which can be combined with the Google Analytics 4 migration training for a full-day course. See all available Google Analytics Training options.

In this Google Analytics 4 course you will learn to use reporting to understand:

• The audience that is visiting a website, including the location, demographics, and devices used by visitors. 

• The sources of traffic that brought visitors to the site, from social media to search engines and advertising.

• What actions visitors tools while on the site, including pages viewed, items clicked, and things downloaded.

This Google Analytics 4 course is focused on locating actionable information, emphasizing how to find and use reports that meet the objectives of your organization. Training includes hands-on projects, and live hands-on use of Google Analytics. You can use your own analytics account, or use an account provided to you for the course. 

This course emphasizes practical skills that enable you to quickly start using and understanding Google Analytics reporting. Regularly scheduled Google Analytics classes have limited enrollment to provide personalized attention and answer questions relating to your specific site. Google Analytics 4 courses are delivered by live instructors. Regularly scheduled public classes are available monthly, or private Google Analytics training is available for you or your group.

The audience for this Google Analytics 4 course ranges from marketing professionals, sales professionals, analytics, and business managers to web designers and web developers who need to understand how to use Google Analytics for gathering information about website visitors, their actions, the content they see, what sent them to the site, and digital marketing activities.