Skills you learn in the GA4 Reporting course

  • Understanding reporting differences between GA4 and UA
  • Understanding the GA4 Navigation and UI
  • Customizing default GA4 reports
  • Filtering GA4 Data
  • Reviewing GA4 reporting data
  • Understanding how visitors found your site
  • Understanding Engagement Reports
  • Measuring Key Events, Conversions and Goals
  • Reporting on visitor behavior with User Reporting
  • Creating custom reports using explorations
This course is available individually or as part of these certificate programs

GA4 Course: Google Analytics 4 Reporting - Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$249.00
Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$249.00
Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$249.00
Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$249.00
Live instructor-led class online
$249.00
Live instructor-led class online
$249.00
Boston
American Graphics Institute
8 Cabot Rd
Boston - Woburn, MA
01801
$249.00
Live instructor-led class online
$249.00

GA4 Training Course for Reporting: Topics Covered

This course emphasizes practical skills that enable you to quickly start using and understanding Google Analytics reporting. Topics covered include:

  • Understanding differences in GA4 compared to UA
    • GA4 new capabilities and changes from UA
    • Confirming GA4 Setup is Functioning Properly
    • Configuring Enhanced Measurement to gather additional on-site data
  • Understanding the GA4 Navigation and UI
    • Which reports are most useful for marketing
    • Accessing GA4 Reports
  • Customizing default GA4 reports
    • Adding and removing data from reports
    • Saving customized GA4 reports
    • Adding custom GA4 reports to the interface
  • Filtering GA4 Data
    • Using comparisons to segment data
    • Applying GA4 filters
    • Using filters within detail reports
  • Reviewing GA4 reporting data
    • Using Secondary Dimensions
  • Understanding how visitors found your site with Acquisition reporting
    • Using Acquisition Reporting to understand first-time visitors
    • Reporting on sources and campaigns that brought all visitors to a site
    • Campaign Tracking in GA4
  • Understanding Engagement Reports
    • Using the Pages and Landing Pages reports 
    • Interpreting the Events report
      • Default events captured in GA4
      • Adding custom events in GA4
      • Configuring and using event parameters
  • Measuring Conversions and Goals
    • Setting up Conversions in GA4
    • Conversions Reporting in GA4
  • Reporting on visitors with User Reporting
    • Configuring GA4 to collect user data
    • Evaluating Demographics and Interest reports
    • Using technology reporting to understand your audience
  • Using Explorations for GA4 Custom Reporting
    • Freeform explorations
    • User and user lifetime explorations
    • Cohort explorations
    • Funnel exploration reports
    • Path explorations
    • Segment explorations
  • Building audiences
  • Understanding Ecommerce tracking
    • Understanding and choosing GA4 attribution models
  • GA4 Events
    • Understanding GA4 events and data structure
    • Creating Events in GA4
    • Modifying events in GA4

Custom and private Google Analytics 4 classes

This Google Analytics 4 course is available as a private class. Curriculum can be customized for your specific needs. Google Analytics 4 classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.

Prerequisites for the GA4 reporting class

Participants in this Google Analytics training can use their own GA4 account or a demonstration account can be provided at the time of the course.

Exceptional GA4 course curriculum

You will receive a copy of the extensive Google Analytics curriculum created by the AGI’s expert GA4 instructors. With hundreds of pages of notes and information, you will have a complete reference following the training.

Repeat the GA4 course for free

If you need a refresher or miss a day of class you can repeat the Google Analytics class at no additional cost for one year.

Google Analytics 4 class FAQ

Do I receive a certificate from the GA4 course?

AGI provides a certificate upon course completion which can be shared on LinkedIn and verified digitally on the AGI website.

How many students are in a Google Analytics class?

AGI limits its class sizes so that you receive personalized attention. Classes are limited to no more than 10 participants. 

Can I get specific Google Analytics questions answered in the class?

Yes, as a live class you can ask the instructor questions about how you will be using Google Analytics.

Does this Google Analytics class include job placement support?

AGI provides job support only when classes are taken as part of a longer-term certificate program, where AGI has a dedicated career counselor assigned to each certificate student. You can take this class as part of the Digital Marketing Certificate program.

Is this Google Analytics class for Mac or Windows?

Google Analytics operates as a web service, and is identical on both Mac or Windows computers. If attending GA training in our classrooms, a computer will be provided using the operating system of your choice.

This is a half-day or one evening class, which can be combined with the Google Analytics 4 migration training for a full-day course. See all available Google Analytics Training options.

Available Delivery Methods For This Class

CLASSROOM
LIVE ONLINE
PRIVATE
MY LOCATION