Reviews of our GA4 Course: Google Analytics 4 Reporting

GA4 Course: Google Analytics 4 Reporting - Introduction rating: 5 stars from 55 reviewers

"Chris was a great instructor and this Google Analytics training was really helpful to me. He went a little overtime at the very end of the day, but it was because of specific questions from the participants. He answered every question clearly and in a way that related directly to each participants job and website. " - Kelley B

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All Google Analytics 4 classes include

Free retakes

Detailed curriculum

Live instructor

Flexible rescheduling

Certificate of Completion

GA4 Course: Google Analytics 4 Reporting

This Google Analytics 4 course teaches how to find, customize, and interpret reports. Learn to understand what brought visitors to your website, what they did while visiting, and determine whether they completed goals you can establish for the website. In this GA4 training, you gain an understanding of who the best visitors are, as well as any obstacles visitors may encounter so they can be identified and changed. Determine the return on investment for all marketing activities and understand who visits your site, including demographic details and the devices used. This is a half-day GA4 course.

Learn to use essential reports in this Google Analytics 4 training course. This course teaches how to locate and customize the most commonly used Google Analytics 4 reports. Also learn methods for analyzing data, as well as the process for creating customized reports to meet your specific reporting requirements.

What you learn in this GA4 course

In this Google Analytics 4 course you will learn to use reporting to understand:

How to locate actionable information about how your website is performing using GA4
Who is visiting a website, including their location, demographics, and devices.
The sources of traffic that brought visitors to the site, from social media to search engines and advertising.
What actions visitors tools while on the site, including pages viewed, items clicked, and things downloaded.

This Google Analytics 4 course is focused on locating actionable information, emphasizing how to find and use reports that meet the objectives of your organization. Training includes hands-on projects, and live hands-on use of Google Analytics. You can use your own analytics account, or use an account provided to you for the course.

Ways to attend this GA4 Course

Live online from your office or home
Live in-person at AGI’s classroom locations
Private class, online or in-person at your location - contact us to schedule

Learn Google Analytics in a small group

The regularly scheduled public GA4 training sessions are limited in size to provide the opportunity to get your questions answered. Each public class has no more than 10 participants to provide the opportunity to get your questions answered. For highly involved, site-specific issues, AGI offers Google Analytics consulting. Learn actionable information, including how to find and use reports that meet the objectives of your organization. Learn with hands-on projects, and live hands-on use of Google Analytics. Use your own analytics account, or use an account provided for the course.

GA4 Course Length: half-day

This is a half-day Google Analytics course, and occurs on a regular schedule. It is also available as a private course. If you are interested in only Google Analytics reporting or only Google Analytics setup, there are available courses for just these topics, along with a course on the older Universal Analytics. You can review all Google Analytics Training options.

Private Google Analytics course for companies and groups

This GA class is available as a private course for departments, teams, organizations, and companies. Private training can cover analytics for websites, apps, or games. AGI also offers Google Analytics consulting.

Who benefits from this GA4 course

The audience for this Google Analytics 4 course ranges from marketing professionals, sales professionals, analytics, and business managers to web designers and web developers who need to understand how to use Google Analytics for gathering information about website visitors, their actions, the content they see, what sent them to the site, and digital marketing activities.

Why Google Analytics 4 classes at AGI are the best option for you

Hands-on learning: Learn Google Analytics quickly with our proven teaching methods.
Exceptional curriculum: AGI has delivered GA training to thousands over the past decade.
Expert instructors: Our instructors are analytics experts and skilled educators.
Small class sizes: Receive personalized attention with 10 or fewer participants per class.
Repeat for Free: If you need a refresher or miss a class day, retake the class at no cost.

See Course Topics

See Course Dates

This course emphasizes practical skills that enable you to quickly start using and understanding Google Analytics reporting. Topics covered include:

Understanding differences in GA4 compared to UA
- GA4 new capabilities and changes from UA
- Confirming GA4 Setup is Functioning Properly
- Configuring Enhanced Measurement to gather additional on-site data
Understanding the GA4 Navigation and UI
- Which reports are most useful for marketing
- Accessing GA4 Reports
Customizing default GA4 reports
- Adding and removing data from reports
- Saving customized GA4 reports
- Adding custom GA4 reports to the interface
Filtering GA4 Data
- Using comparisons to segment data
- Applying GA4 filters
- Using filters within detail reports
Reviewing GA4 reporting data
- Using Secondary Dimensions
Understanding how visitors found your site with Acquisition reporting
- Using Acquisition Reporting to understand first-time visitors
- Reporting on sources and campaigns that brought all visitors to a site
- Campaign Tracking in GA4
Understanding Engagement Reports
- Using the Pages and Landing Pages reports
- Interpreting the Events report
  - Default events captured in GA4
  - Adding custom events in GA4
  - Configuring and using event parameters
Measuring Conversions and Goals
- Setting up Conversions in GA4
- Conversions Reporting in GA4
Reporting on visitors with User Reporting
- Configuring GA4 to collect user data
- Evaluating Demographics and Interest reports
- Using technology reporting to understand your audience
Using Explorations for GA4 Custom Reporting
- Freeform explorations
- User and user lifetime explorations
- Cohort explorations
- Funnel exploration reports
- Path explorations
- Segment explorations
Building audiences
Understanding Ecommerce tracking
- Understanding and choosing GA4 attribution models
GA4 Events
- Understanding GA4 events and data structure
- Creating Events in GA4
- Modifying events in GA4

Custom and private Google Analytics 4 classes

This Google Analytics 4 course is available as a private class. Curriculum can be customized for your specific needs. Google Analytics 4 classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.

Prerequisites for the GA4 reporting class

Participants in this Google Analytics training can use their own GA4 account or a demonstration account can be provided at the time of the course.

Exceptional GA4 course curriculum

You will receive a copy of the extensive Google Analytics curriculum created by the AGI’s expert GA4 instructors. With hundreds of pages of notes and information, you will have a complete reference following the training.

Repeat the GA4 course for free

If you need a refresher or miss a day of class you can repeat the Google Analytics class at no additional cost for one year.

Google Analytics 4 class FAQ

Do I receive a certificate from the GA4 course?

AGI provides a certificate upon course completion which can be shared on LinkedIn and verified digitally on the AGI website.

How many students are in a Google Analytics class?

AGI limits its class sizes so that you receive personalized attention. Classes are limited to no more than 10 participants.

Can I get specific Google Analytics questions answered in the class?

Yes, as a live class you can ask the instructor questions about how you will be using Google Analytics.

Does this Google Analytics class include job placement support?

AGI provides job support only when classes are taken as part of a longer-term certificate program, where AGI has a dedicated career counselor assigned to each certificate student. You can take this class as part of the Digital Marketing Certificate program.

Is this Google Analytics class for Mac or Windows?

Google Analytics operates as a web service, and is identical on both Mac or Windows computers. If attending GA training in our classrooms, a computer will be provided using the operating system of your choice.

This is a half-day or one evening class, which can be combined with the Google Analytics 4 migration training for a full-day course. See all available Google Analytics Training options.

Related Certificate Programs

Digital Marketing Certificate

Available Delivery Methods For This Class

CLASSROOM

LIVE ONLINE

PRIVATE

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