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Google Analytics Bootcamp for GA4

Google Analytics Bootcamp for GA4

Google Analytics 4 Bootcamp Details

The Google Analytics 4 bootcamp starts with Google Analytics setup, whether a new installation or migrating to Google Analytics 4 from Universal Analytics. The class includes setup details for making certain GA4 is collecting data, transitioning from Universal Analytics, and GA4 reporting. If you are interested in only reporting or setup, or in legacy Universal Analytics classes, find these by reviewing all Google Analytics Training options.

The Google Analytics 4 bootcamp is a one-day course, and is also available as a private course.

In this course participants understand how to setup Google Analytics 4 and work with GA4 reporting including:

  • Migrating to Google Analytics 4.
  • Configuring and setup of GA4 for collecting data.
  • Capturing Events.
  • Migrating Goals from Universal Analytics to Google Analytics.
  • Understanding audience reporting including the location, demographics, and devices used by visitors. 
  • Using source reporting to understand what brought visitors to a site, including social media, advertising, and search engines.
  • Interpret user behavior through reports detailing on-page actions and navigation flow from page to page.

All public Google Analytics 4 training sessions are limited in size to provide the opportunity to get your questions answered. For highly involved, site-specific issues, AGI offers Google Analytics consulting. Learn actionable information including how to find and use reports that meet the objectives of your organization. Learn with hands-on projects, and live hands-on use of Google Analytics. Use your own analytics account, or use an account provided for the course. 

This Google Analytics bootcamp covers both Google Analytics 4 setup and reporting. Whether planning a new GA4 setup or migrating from Universal Analytics, the Google Analytics Bootcamp provides a comprehensive way to learn GA4.

The audience for this Google Analytics training workshop ranges from marketing professionals, web designers, web developers, agencies, and analytics professionals who need to make sure Google Analytics 4 is operational and also understand reporting. Participants should already have access to a Google Analytics account and the ability to log-in to access the account prior to attending this course.

Google Analytics Bootcamp for GA4 Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Course Title Course Dates Course Location Fee Register
Google Analytics Bootcamp for GA4


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Live instructor-led class online
1969-12-31T19:00:00-05:00 $495.00

Google Analytics Bootcamp: Topics Covered

Google Analytics 4 Setup and Configuration

  • Planning the migration from Universal Analytics to Google Analytics 4
  • Data Collection Changes between GA4 and UA 
  • Understanding Hit scopes and Hit types in Google Analytics 4
  • Understanding Events in GA4 vs. UA
  • Migrating Events to Google Analytics 4 from Univeral Analytics
  • Overview of Events in Google Analytics 4
  • Creating Custom Events
  • Creating Goals and Conversions in GA4
  • Create GA4 Events to define Goals
  • Adding GA4 Events as conversions
  • Understanding Event Limitations in GA4
  • GA4 Recommended Event Names
  • Creating Filters
  • Defining the Internal Traffic Filter
  • Testing filters
  • Options for organizing data similar to UA Views
  • GA4 Enhanced Measurement
  • Working with Custom Dimensions in GA4
  • Differences with User-scoped custom dimensions in GA4
  • Creating custom Metrics in GA4
  • Creating GA4 User Scoped Custom Dimension with GTM
  • Custom Dimension Examples
  • Using GA4 Audiences
  • Ecommerce Considerations with GA4
  • GA4 Tagging Setup
  • Tagging for GA4 while maintaining UA 
  • Adding Events needed in GA4
  • Deprecated Metrics 
  • Goals and Conversions
  • Working with User ID in GA4
  • Google Signals (enhanced data collection)
  • Validating GA4 data vs UA 
  • Understanding differences between GA4 and UA
  • Comparing GA4 and UA Data
  • GA4 Resources

Google Analytics 4 Reporting

  • GA4 new capabilities
  • GA4 differences from UA
  • Confirming GA4 Setup is Functioning Properly
  • Setup Enhanced Measurement
  • GA4 and UA concurrent data collection
  • GTM vs. Manual Setup
  • Managing User Accounts
  • Understanding GA data structure
  • Campaign Tracking in GA4
  • Understanding the GA4 Navigation and UI
  • Accessing Reports
  • Customizing the interface
  • Real time vs historical reports
  • Campaign Tracking
  • Filtering Data
  • Using comparisons to segment data
  • Applying Filters
  • Using Secondary Dimensions
  • Using Acquisition Reporting
  • Understanding Engagement Reports
  • Using the Pages and Engagement Overview Report
  • Interpreting the Events report
  • Defining Conversions in GA4
  • Conversions Reporting in GA4
  • Working with User Reporting
  • Evaluating Demographics and Interest reports
  • Using technology reporting to understand your audience
  • Interpreting default events captured in GA4
  • Adding custom events in GA4
  • Configuring and using event parameters
  • Modifying events in GA4
  • Using GA4 Debug mode 
  • Using Explorations for Custom Reporting
  • User and user lifetime explorations
  • Cohort explorations
  • Funnel exploration reports
  • Path explorations
  • Segment explorations
  • Building audiences
  • Creating audience triggers
  • Understanding Ecommerce tracking
  • Understanding and choosing an attribution model in GA4

Participants in this Google Analytics training must have access to a Google Analytics account.

You will receive Google Analytics training materials that suppliment this course for use during and after the course.

Available Delivery Methods For This Class