All Google Analytics 4 classes include
Free retakes
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Google Analytics 4 Bootcamp
GA4 Bootcamp
The Google Analytics 4 bootcamp teaches configuration and reporting using the most current version of Google Analytics. The course starts with Google Analytics setup, and covers details for ensuring GA4 is collecting data properly. The course also covers reporting using GA4, including standard reports for understanding how visitors arrived and what visitors did while visiting. The course also covers configuring goals to specify objectives for visitors on the site, and understanding which visitors are most likely to take desirable actions, whether this includes buying, registering, donating, reading content, or other items.
What you learn in this Google Analytics 4 course
In this course, participants understand how to set up Google Analytics 4 and work with GA4 reporting, including:
- Configuring and setup for GA4 to confirm data is collected correctly.
- Understanding Events and specifying Conversion Events
- Setting up Conversions (Goals) in Google Analytics.
- Understanding audience reporting includes the location, demographics, and devices visitors use.
- Using source acquisition reporting to understand what brought visitors to a site, including social media, advertising, and search engines.
- Interpret user behavior through Google Analytics reports detailing on-page actions
- Understanding visitor flow from page to page and action taken on each page
See all course topics
Learn Google Analytics 4 in a small group
The regularly scheduled public Google Analytics 4 training sessions are limited in size to provide the opportunity to get your questions answered. Each public class has no more than 10 participants to provide the opportunity to get your questions answered. For highly involved, site-specific issues, AGI offers Google Analytics consulting. Learn actionable information, including how to find and use reports that meet the objectives of your organization. Learn with hands-on projects, and live hands-on use of Google Analytics. Use your own analytics account, or use an account provided for the course.
Google Analytics 4 Bootcamp Length: one day
This is a one-day Google Analytics course that occurs on a regular schedule and is also available as a private course. If you are interested in only Google Analytics reporting or only Google Analytics setup, there are courses available for just these topics, along with a course on the older Universal Analytics. You can review all Google Analytics Training options.
This Google Analytics bootcamp covers both Google Analytics 4 setup and reporting. Whether planning a new GA4 setup or migrating from Universal Analytics, the Google Analytics Bootcamp provides a comprehensive way to learn GA4.
Who benefits from this Google Analytics 4 course?
The audience for this Google Analytics training workshop ranges from marketing professionals, UX professionals, web designers, web developers, business analysts, account managers, analytics professionals, and agencies who need to make sure Google Analytics 4 is operational and also understand GA reporting. Participants should already have access to a Google Analytics account and the ability to log-in to access the account before attending this course.
Google Analytics Certified Training
Learn GA4 from a certified instructor who has passed the Google Analytics certification to demonstrate their skills. Our Google Analytics instructors each have over a decade of experience teaching and using Google Analytics and related tools such as Google Tag Manager and are skilled in search engine optimization (SEO), search engine marketing (SEM), and web analytics.
Why Google Analytics 4 classes at AGI are the best option for you
- Hands-on learning: Learn GA4 quickly with our proven teaching methods.
- Exceptional curriculum: AGI has delivered GA training to thousands over the past decade.
- Expert instructors: Our instructors are analytics experts and skilled educators.
- Small class sizes: Receive personalized attention with 10 or fewer participants per class.
- Repeat for Free: If you need a refresher or miss a class day, retake the class at no cost.
Ways to attend this Google Analytics 4 Course
- Live Online classes from your office or home as a regularly scheduled small group class.
- Live, in-person regularly scheduled Google Analytics 4 classes in Boston or Philadelphia with a live instructor in the same classroom.
- Private training customized to your specific needs delivered in-person or online. Call 781-376-6044 or complete the Private Google Analytics Training form for more information.
- Corporate Google Analytics 4 Training for your group or team.
This course is available individually or as part of these certificate programs
Google Analytics 4 Bootcamp - Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
GA4 Bootcamp: Topics Covered
Google Analytics 4 Setup and Configuration
- Data Collection Changes between GA4 and UA
- Deprecated Metrics and Dimensions
- New Metrics and Dimensions
- Comparing GA4 and UA Data
- Making certain GA4 is set up correctly
- Options for GA4 tag setup
- Configuring GA4 data collection
- Testing GA4 data collection
- Using Real time reporting
- Working with GA4 debugger
- GA4 Events
- Understanding GA4 events and data structure
- Options for Creating Events in GA4
- Creating events in GA4
- Creating events in GTM
- Modifying events in GA4
- Migrating UA Events to GA4
- GA4 Enhanced Measurement Events
- Understanding GA4 Event limitations
- GA4 Event Naming and structure
- Creating Goals and Conversions in GA4
- Create GA4 Events to define Goals
- Adding GA4 Events as conversions
- Creating Filters at time of data collection
- Defining an Internal Traffic Filter
- Testing filters
- Configuring GA4 to Display Event Dimensions
- Working with Custom Dimensions in GA4
- Differences with User-scoped custom dimensions in GA4
- Creating custom Metrics in GA4
- Creating GA4 User Scoped Custom Dimension with GTM
- Custom Dimension Examples
- Configuring Google Signals for enhanced data collection
- Understanding disclosure requirements
- Ecommerce Considerations with GA4
- Creating and Using GA4 Audiences
GA4 Reporting
- Understanding reporting differences between GA4 and UA
- GA4 new capabilities and changes from UA
- Confirming GA4 Setup is Functioning Properly
- Configuring Enhanced Measurement to gather additional on-site data
- Understanding the GA4 Navigation and UI
- Which reports are most useful for marketing
- Accessing GA4 Reports
- Customizing default GA4 reports
- Adding and removing data from reports
- Saving customized GA4 reports
- Adding custom GA4 reports to the interface
- Filtering GA4 Data
- Using comparisons to segment data
- Applying GA4 filters
- Using filters within detail reports
- Reviewing GA4 reporting data
- Using Secondary Dimensions
- Understanding how visitors found your site with Acquisition reporting
- Using Acquisition Reporting to understand first-time visitors
- Reporting on sources and campaigns that brought all visitors to a site
- Campaign Tracking in GA4
- Understanding Engagement Reports
- Using the Pages and Landing Pages reports
- Interpreting the Events report
- Default events captured in GA4
- Adding custom events in GA4
- Configuring and using event parameters
- Measuring Conversions and Goals
- Setting up Conversions in GA4
- Conversions Reporting in GA4
- Reporting on visitors with User Reporting
- Configuring GA4 to collect user data
- Evaluating Demographics and Interest reports
- Using technology reporting to understand your audience
- Using Explorations for GA4 Custom Reporting
- Freeform explorations for custom table reports in GA4
- User and user lifetime explorations
- Cohort explorations
- Funnel exploration reports
- Path explorations
- Segment explorations
- GA4 Events
- Understanding GA4 events and data structure
- Creating Events in GA4
- Modifying events in GA4
- Building audiences in GA4
- Understanding Ecommerce reporting
- Using GA4 attribution models
Custom and private Google Analytics 4 classes
This Google Analytics 4 course is available as a private class. Curriculum can be customized for your specific needs. Google Analytics 4 classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.
Participants in this Google Analytics training can use their own GA4 account or a demonstration account can be provided at the time of the course.
You will receive Google Analytics training materials that suppliment this course for use during and after the course.