Google Analytics 4 Bootcamp

Learn to interpret Google Analytics reports, understand what metrics are important, and how to make certain you are collecting the right data in this Google Analytics bootcamp. Discover how to set up Google Analytics properly and ensure GA is collecting data and displaying it. Learn to use standard GA reports to understand how visitors arrived, including what websites, search engines, AI sources, email messages and marketing campaigns are driving traffic to your site. After visitors arrive understand which visitors are the most valuable, and the actions they are taking. Learn where visitors start, how they progress and if they complete specific actions you define as goals (also called conversions or key events), such as completing a form or downloading a file.  In this GA4 course you learn to identify patterns and understand which visitors are most likely to take desirable actions, and how to build a data-driven practice of continual improvement.

What you learn in this Google Analytics course

In this course, you understand how to set up Google Analytics 4 and work with GA4 reporting, including:

• Configure and setup GA4 to confirm data is collected correctly.
• Understand what brought visitors to your site, including social media, advertising, email, marketing campaigns, and search engines.
• Learn about your visitors including their location, demographics, and devices to identify your best audience and who is using your site.
• Identify patterns in user behavior based upon campaigns, traffic sources, demographics and other attributes.
• Interpret user behavior through Google Analytics reports that detail on-page actions
• Understanding visitor flow from page to page and actions taken on each page
• Determine successful marketing and communications that drive traffic to your site, and identify areas for improvement.
• Create conversions (also called goals or key events) in Google Analytics to measure success.
  
  See all course topics

Learn Google Analytics 4 in a small group

The regularly scheduled public Google Analytics 4 training sessions are limited in size to provide the opportunity to get your questions answered. Each public class has no more than 10 participants to provide the opportunity to get your questions answered. For highly involved, site-specific issues, AGI offers Google Analytics consulting. Learn actionable information, including how to find and use reports that meet the objectives of your organization. Learn with hands-on projects, and live hands-on use of Google Analytics. Use your own analytics account, or use an account provided for the course.

Learn Google Analytics 4 in one day

This one-day Google Analytics course is scheduled on a regular basis and is also available as a private course. If you are interested in only Google Analytics reporting or only Google Analytics setup, there are courses available for just these topics, along with a course on the older Universal Analytics. You can review all Google Analytics Training options.

This Google Analytics bootcamp covers both Google Analytics 4 setup and reporting. Whether planning a new GA4 setup or migrating from Universal Analytics, the Google Analytics Bootcamp provides a comprehensive way to learn GA4.

Who benefits from this Google Analytics 4 course?

The audience for this Google Analytics training workshop ranges from marketing professionals, UX professionals, web designers, web developers, business analysts, account managers, analytics professionals, and agencies who need to make sure Google Analytics 4 is operational and also understand GA reporting. Participants should already have access to a Google Analytics account and the ability to log-in to access the account before attending this course.

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Google Analytics Certified Training

Learn GA4 from a certified instructor who has passed the Google Analytics certification to demonstrate their skills. Our Google Analytics instructors each have over a decade of experience teaching and using Google Analytics and related tools such as Google Tag Manager and are skilled in search engine optimization (SEO), search engine marketing (SEM), and web analytics.