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Google Analytics Training Course

Google Analytics Training Course

Google Analytics Training Course Details

Learn Google Analytics in this full-day course. This is the foundation of our Google Analytics Training for Universal Analytics. This Google Analytics course provides you with a solid understanding of the most useful reports and information you can generate from Google Analytics. In this course you will understand how to use Google Analytics reporting to determine:

  • Who is visiting a website through Google Analytics audience reporting. 
  • How visitors found the site via Google Analytics acquisition reports.
  • What visitors did on the site with Google Analytics behavior reporting.

This Google Analytics course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization and includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and are provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools and reports by using them. The regularly scheduled public Google Analytics classes are limited to 8 participants, providing for personalized attention and the ability to work directly on your own site and get your Google Analytics questions answered.

This Google Analytics class is delivered by a live instructor and is offered as a regularly scheduled public class. It can also be delivered as a private training session for you or your group as well. In this Google Analytics workshop participants work live within their choice of their own Google Analytics account or a live training account. Course participants learn essential skills that most marketing and web professionals need to know for effectively using Google Analytics - Universal Analytics.

The audience for this Google Analytics training workshop ranges from marketing professionals, sales professionals, and business managers to web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.

Google Analytics Training Course Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.

Course Title Course Dates Course Location Fee Register
Google Analytics Training Course


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
American Graphics Institute
AGI Training Boston
8 Cabot Rd
Boston - Woburn, MA 01801
1969-12-31T19:00:00-05:00 $495.00
Google Analytics Training Course


10:00 am to 5:00 pm
American Graphics Institute American Graphics Institute
Live instructor-led class online
1969-12-31T19:00:00-05:00 $495.00

Google Analytics Training Course: Topics Covered

This Google Analytics course covers the following areas:

  • Learn web analytics essentials and how web analytics works
  • Find out how to use web analytics data to gain actionable information
  • Learn essential Google Analytics capabilities and functionality
  • Discover Google Analytics key reports, data, and filtering options
  • Learn to create and edit accounts, web properties, and reporting views
  • Understand the most useful standard Google Analytics reports
  • Learn to customize Google Analytics reports
  • Understand and analyze Google Analytics reports and data
  • Find out how to filter analytics data based upon location, devices used, and other criteria
  • Learn best practices for using Google Analytics based upon your line of business
  • Learn to create goals in Google Analytics to track the success of your website
  • Understand who is visiting your website, including demographic information, type of devices used, and their location.
  • Use Google Analytics to track how visitors arrived at your site to better understand the success of marketing, promotion, or advertising.
  • Determine pages that are most visited, where users spend the most time, and the pages where users leave your site
  • Go beyond counting visitors, turning analytics data into information that helps you make more informed decisions about your business or organization

Specific topics covered in this Google Analytics course

  • Understanding the role of web analytics and Google Analytics

  • How web analytics can be used

  • How you should use web analytics

  • Types of web analytics

  • How Google Analytics works

  • Google Analytics and Universal Analytics

  • Google Analytics setup

  • Google Analytics Account Hierarchy: accounts, properties, and views

  • Create unfiltered and filtered views

  • Key Google Analytics terminology

  • Metrics

  • Examples of Metrics

  • Ways you can review Metrics

  • Dimensions

  • Examples of Dimensions

  • Understanding the Google Analytics User Interface

  • Understanding the Google Analytics Reporting Interface

  • Exporting Reports

  • Custom Dashboards

  • Understanding Averages

  • Understanding Bounce rate

  • Standard Reporting in Google Analytics - overview

  • Date ranges and reporting

  • Default Display in GA reports

  • Real-Time Reporting

  • Audience Reporting in Google Analytics

    • Demographics & Interests
    • Geography
    • Language
    • Location
    • Behavior
    • Technology
    • Mobile
    • Visitor Flow
  • Understanding Time on Site
  • Acquisition: The sources for traffic to your site
  • Overview & Channels
  • Social Media traffic
  • referrals:
  • Campaigns:
  • Keywords
  • Cost Analysis
  • Adwords
  • SEO
  • Primary Dimensions & Secondary Dimensions in Google Analytics

  • View types

  • Using Google Analytics to track visitor behavior

    • Overview
    • Behavior Flow
    • Site Content
    • Site Speed
    • Site Search
    • Events
    • AdSense
    • Experiments
    • In-Page Analytics
    • Google Analytics browser plug-in for reporting
  • Use Secondary Dimensions
  • Data Sampling
  • Goals and Conversions
  • Goals and the conversion funnel
  • Filters
  • Predefined filters
  • Custom filters
  • Tracking Custom Campaigns
  • Ways to use Campaigns
  • Use visitor Segments to better understand and report on site visitors
  • Create custom segments to review and understand specific site visitors
  • Understand Google Analytics Events for advanced measurement capabilities
  • Examples of Google Analytics custom alerts
  • Tracking non-web activities in Google Analytics with Virtual Pageviews and Events

There are no prerequisites for this Google Analytics course.

You will receive a comprehensive Google Analytics course manual for this class developed by the AGI. This in-depth curriculum helps you during and after the course.

Available Delivery Methods For This Class