Reviews of our Google Analytics course for beginners
Google Analytics course for beginners - Introduction rating: 5 stars from 55 reviewers
"Chris was a great instructor and this Google Analytics training was really helpful to me. He went a little overtime at the very end of the day, but it was because of specific questions from the participants. He answered every question clearly and in a way that related directly to each participants job and website. " - Kelley B
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Free retakes
Detailed curriculum
Live instructor
Flexible rescheduling
Certificate of Completion
Google Analytics course for beginners
Google Analytics Course
Google Analytics course for beginners - course details
Learn Google Analytics in this full-day course for beginners. This is the foundation of our Google Analytics Training, which has been fully updated for Google Analytics 4 (GA4), the most current version of Google Analytics. This Google Analytics course provides you with a solid understanding of the most useful reports and information you can generate from Google Analytics. In this course, you will understand how to use Google Analytics reporting to determine:
- Who is visiting a website through Google Analytics audience reporting?
- How visitors found the site via Google Analytics acquisition reports.
- What visitors did on the site with Google Analytics behavior reporting.
This Google Analytics course covers why we use analytics, and emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization and includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up and running quickly and understanding the Google Analytics tools and reports by using them. The regularly scheduled public Google Analytics classes are limited to 10 participants, providing for personalized attention and the ability to work directly on your own site and get your Google Analytics questions answered.
This Google Analytics class for beginners is delivered by a live instructor and is offered as a regularly scheduled public class. It can also be delivered as a private training session for you or your group as well. In this Google Analytics workshop participants work live within their choice of their own Google Analytics account or a live training account. Course participants learn essential skills that most marketing and web professionals need to know for effectively using Google Analytics 4.
The audience for this Google Analytics training for beginners ranges from marketing professionals, sales professionals, and business managers to web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.
Who should attend the Google Analytics course for beginners?
The Google Analytics course for beginners is a foundational course for those with no formal training in Google Analytics who are looking to gain a solid foundation in when to use analytics, how to gather analytics data, and ways to interpret analytics information. Those with previous experience in Google Analytics should consider the GA4 Bootcamp, GA4 Reporting, or GA4 Migration. These other GA4 courses are focused on helping to improve foundational skills, optimize an existing account, and make the transition from UA to GA4, while this class is focused on entry-level skills with Google Analytics.
Google Analytics Certified Training
Learn GA4 from a certified instructor that has passed the Google Analytics certification to demonstrate their skills. Our Google Analytics instructors each have more than a decade of experience teaching and using Google Analytics and related tools such as Google Tag Manager, and are skilled in search engine optimization (SEO), search engine marketing (SEM), and web analytics.
Why learn Google Analytics 4 at AGI
- Hands-on learning: Learn Google Analytics 4 by doing, using our proven method to gain skills quickly.
- Proven curriculum: We have delivered Google Analytics 4 training to thousands.
- Our expert instructors are skilled educators and the best in class with Google Analytics 4.
- Small class sizes: receive personalized attention with ten or fewer participants per class.
- Repeat for free: If you need a refresher or miss a class day, retake the class at no cost.
- Learn using proven methods: We have been teaching Google Analytics 4 courses for 20 years
Ways to attend this Google Analytics 4 Course
- Live Online classes from your office or home as a regularly scheduled small group class.
- Live, in-person regularly scheduled Google Analytics 4 classes in Boston or Philadelphia with a live instructor in the same classroom.
- Private training customized to your specific needs delivered in-person or online. Call 781-376-6044 or complete the Private Google Analytics Training form for more information.
- Corporate Google Analytics 4 Training for your group or team.
This course is available individually or as part of these certificate programs
Google Analytics course for beginners - Course Dates
All classes are led by a live instructor. Class times listed are Eastern time.
Google Analytics course for beginners
Weekdays
Wed, Nov 13 2024 to Wed, Nov 13 2024
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Wed, Dec 04 2024 to Wed, Dec 04 2024
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Jan 09 2025 to Thu, Jan 09 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Feb 06 2025 to Thu, Feb 06 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Mar 06 2025 to Thu, Mar 06 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Apr 10 2025 to Thu, Apr 10 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, May 22 2025 to Thu, May 22 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Jul 10 2025 to Thu, Jul 10 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Aug 14 2025 to Thu, Aug 14 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Thu, Sep 18 2025 to Thu, Sep 18 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Tue, Oct 28 2025 to Tue, Oct 28 2025
10:00 am to 5:00 pm
Google Analytics course for beginners
Weekdays
Wed, Dec 10 2025 to Wed, Dec 10 2025
10:00 am to 5:00 pm
Skills you learn in this Google Analytics training for beginners
- Learn web analytics essentials and how web analytics works
- Find out how to use web analytics data to gain actionable information
- Learn essential Google Analytics capabilities and functionality
- Discover Google Analytics key reports, data, and filtering options
- Learn to create and edit accounts, web properties, and reporting views
- Understand the most useful standard Google Analytics reports
- Learn to customize Google Analytics reports
- Understand and analyze Google Analytics reports and data
- Find out how to filter analytics data based on location, devices used, and other criteria
- Learn best practices for using Google Analytics based on your line of business
- Learn to create goals in Google Analytics to track the success of your website
- Understand who is visiting your website, including demographic information, type of devices used, and their location.
- Use Google Analytics to track how visitors arrived at your site to understand better the success of marketing, promotion, or advertising.
- Determine pages that are most visited, where users spend the most time, and the pages where users leave your site
- Go beyond counting visitors, turning analytics data into information that helps you make more informed decisions about your business or organization
Specific topics covered in this Google Analytics course for beginners
Understanding the role of web analytics and Google Analytics
How web analytics can be used
How you should use web analytics
Types of web analytics
How Google Analytics works
Google Analytics and Universal Analytics
Google Analytics setup
Google Analytics account hierarchy: accounts, properties, and views
Create unfiltered and filtered views
Key Google Analytics terminology
Metrics
Examples of Metrics
Ways you can review Metrics
Dimensions
Examples of Dimensions
Understanding the Google Analytics user interface
Understanding the Google Analytics reporting interface
Exporting reports
Custom dashboards
Understanding averages
Understanding bounce rate
Standard reporting in Google Analytics - overview
Date ranges and reporting
Default display in GA reports
Real-time reporting
Audience reporting in Google Analytics
- Demographics & interests
- Geography
- Language
- Location
- Behavior
- Technology
- Mobile
- Visitor flow
- Understanding Time on Site
- Acquisition: The sources for traffic to your site
- Overview & channels
- Social media traffic
- referrals:
- Campaigns:
- Keywords
- Cost Analysis
- Adwords
- SEO
Primary Dimensions & Secondary Dimensions in Google Analytics
View types
Using Google Analytics to track visitor behavior
- Overview
- Behavior flow
- Site content
- Site speed
- Site search
- Events
- AdSense
- Experiments
- In-Page analytics
- Google Analytics browser plug-in for reporting
- Use secondary dimensions
- Data sampling
- Goals and conversions
- Goals and the conversion funnel
- Filters
- Predefined filters
- Custom filters
- Tracking custom campaigns
- Ways to use campaigns
- Use visitor segments to understand better and report on-site visitors
- Create custom segments to review and understand specific site visitors
- Understand Google Analytics events for advanced measurement capabilities
- Examples of Google Analytics custom alerts
- Tracking non-web activities in Google Analytics with Virtual Pageviews and Events
Custom and private Google Analytics 4 classes
This Google Analytics 4 course is available as a private class. Curriculum can be customized for your specific needs. Google Analytics 4 classes can be delivered at your location, online, or in our classrooms. For more information, call 781-376-6044 to speak with a training consultant or contact us.
There are no prerequisites for the Google Analytics for beginners course.
You will receive a comprehensive Google Analytics course manual for this class developed by the AGI. This in-depth curriculum helps you during and after the course.