UX courses for managers
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UX courses for managers

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by Jennifer Smith
UX courses for managers

UX training is for more than just developers and designers: learning user experience is useful for managers involved in all phases of planning, creating, promoting, and maintaining apps and websites. Management from a variety of backgrounds and roles find UX workshop to be a valuable addition to their professional skills, while producing better products and helping their organization to work more efficiently. This makes UX training for managers a worthwhile investment of time.

How user experience courses help managers

User experience classes encompass a number of elements that assist business analysts, product managers, designers, developers, and marketing personnel understand the most efficient process for creating apps and websites that meet the needs of end-users while achieving business objectives.

UX workshops help those in management roles better understand the process for efficient design and development, from research through initial design concepts, testing, iteration, final product delivery, and eventual updates. While product managers and business analysts fit into these roles, marketing managers can also gain value from receiving UX training. As marketing encompasses understanding customer needs and explaining to those customers how a site or app benefits the customer, the involvement in the UX process proves to be valuable as they can craft more accurate marketing messages earlier in the process, and provide feedback to design and development teams.

By developing a process in which decisions for UX are based on evidence of customer needs and user engagement, UX training helps to create products that are on-target with fewer needs for revisions. An entire organization benefits from having its complete team participate in a UX workshop to establish the foundation for their design and development process.

Organizations that undertake UX training for managers along with the entire design and development team are better able to create and deliver websites, apps, games, and other digital products that meet user expectations and needs, while achieving business objectives. Every role that touches a digital product is important in developing a great user experience. Teamwork and consistency helps organizations and individuals all work together create successful user experiences.

About the author

 is a user experience designer, educator and author based in Boston. She has worked in the field of user experience design for more than 15 years. She has designed websites, ecommerce sites, apps, and embedded systems. Jennifer designs solutions for mobile, desktop, and iOT devices. Jennifer holds a Master of Science (MS) degree in Human Factors in Information Design, a Bachelors degree with a concentration in Commercial Art. When not teaching at American Graphics Institute, Jennifer Smith is an adjunct professor at Boston University.

Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors.She has served as a Designer in Residence at Microsoft, assisting third-party app developers to improve their design solutions and create successful user experiences. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern UX Design, and worked closely with major tech companies to create educational material and deliver UX workshops to key partners globally. Jennifer works with a wide range of prototyping tools including XD, Sketch, Balsamiq, Fireworks, Photoshop, Illustrator, and Blend for Visual Studio. She also works extensively in the fields of presentation design and visual design.

Jennifer is also an expert on Photoshop, digital image editing, and photo manipulation. Having written 10 books on Photoshop, and having consulted and provided training to major media companies and businesses around the globe.

Jennifer is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices. Jennifer holds the CPUX-F certification from the User Experience Qualification Board and assists others in attaining this designation in leading a UX certification course at American Graphics Institute.