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UX Design based upon user research

  • Published on February 2, 2015
UX Design based upon user research

User experience is based on user needs, preferences and data that helps develop the framework of the design.

What is data-driven UX design?

Data driven design takes the quantitative data that shows who, what, when and where and pairs it with the qualitative data, which shows how users arrived to your site or app, and why. This information is used to give the UX design team insight, improve communication and take action on the data retrieved. Without research, designs are often based on perceptions, rather than actual user needs. UX design training programs teach professionals how to adapt development and design decisions to create the best possible user experience.

Resources to gathering UX research data

User experience courses break down how to use key performance metrics (KPIs), analytics and metrics to assist in making actionable design decisions. The UX research data can be the result of information from Google Analytics, A/B testing, social media, real-time data, interviews, and a series of other analytics data. Using data to drive your UX designs is a key component of most experience courses.

Why use data for UX designs?

Data helps determine what is most important to the design and focuses on specifics. Through UX training, you will see how to discover something different about your users, prove a point, and improve the experience. A UX workshop will demonstrate how to go beyond standard testing and analytics and connect the data to develop meaningful, actionable experiences that are relevant to the design.

How to use data in your design

  • Utilize the entire team in gathering and assessing the data.
  • Use both types of data together to make decisions.
  • Be specific in the data you use.
  • Consider all users when establishing goals.

To learn more about the approach to UX research, you can take user experience courses to establish goals based on data to address the needs of your users, increase productivity and guide the design in a cost-effective way that will improve usability, satisfy your stakeholders and provide a positive return on investment.


About the author

 is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices. Jennifer holds the CPUX-F credential from the UXQB.

Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern UX Design, and worked closely with the Microsoft Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including XD, Sketch, Balsamiq, Fireworks, Photoshop, Illustrator, and Blend for Visual Studio. She also works extensively in the fields of presentation design and visual design.