UX Typography workshop presented at Boston UX Conference
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Published on March 20, 2015
At the Boston UXPA Conference 2015 you can learn from American Graphics Institute's Jennifer Smith among more than 30 speakers. Jennifer will be presenting a session focused on how typography is essential to UX design and the visual information hierarchy.
The workshop session covers reasons why UX and UI designers must understand typography to help users easily navigate their information hierarchy. It covers how UX designers can take advantage of a visual type hierarchy to provide an order to the elements in a design. Just as web designers and developers use header tags to organize the importance of text, text hierarchy uses visual cues to organize and structure text.
Creating an effective type hierarchy means using a type ramp, typographic grid, and logical white space, in order to create a clear user flow. This session introduces the relevant parts of a typeface, and their effect on usability. It also covers the importance of building and using a typographic grid.
If you'll be attending the UX Professional Association conference in Boston this year, don't miss this presentation.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.