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Why learn Adobe InDesign?

  • Published on February 13, 2014
Why learn Adobe InDesign?

With so much emphasis placed on digital these days, you could be forgiven for assuming that Adobe InDesign is only used by professionals in the traditional publishing industry. However, this is not necessarily the case. Today's creative professionals in a range of industries use Adobe InDesign to bring their projects to life, and by taking InDesign training at the American Graphics Institute, you can learn how to use this powerful software program

New features and functionality
InDesign has come a long way since its humble beginnings back in 1999. Although much of the program's functionality remains intact, the latest version of InDesign comes with a suite of brand-new tools that are ideally suited for digital publishing projects.

One of the biggest additions to InDesign in recent years is the program's support for the .EPUB file format, which is commonly used in the e-book publishing industry. With InDesign, you can create various page layouts and mockups for your digital project, whether it be a biweekly newsletter or your own self-published novel.

Marketing professionals can also leverage the power of InDesign to create or bolster their digital promotional campaigns. InDesign now features a QR code generator, enabling marketing professionals to quickly and easily incorporate these codes into print materials. In addition, these QR codes can be edited directly within InDesign, allowing greater creative flexibility, or exported to vector imaging programs such as Adobe Illustrator.

Style and substance
In today's highly visual media environment, aesthetics are everything. Fortunately, InDesign comes with a wide range of tools to help you not only lay out your digital publishing project but also take its visual appeal to the next level. Designing a project for Apple devices? InDesign offers both HiDPI and Retina support, allowing designers to create eye-catching graphics of unparalleled fidelity and resolution for any mobile device. Developers can even leverage the power of Adobe's Digital Publishing Suite of content authoring tools directly within InDesign to create iPad apps without needing to write a single line of code. 

Although it may not be as striking as a new tool or revolutionary workflow improvement, InDesign's ability to enable designers to fluidly repurpose previous iterations of a design in a non-destructive workflow is one of the program's true strengths. Now, designers can effortlessly experiment with new layouts, text wrapping and liquid page rules to create bold, eye-catching designs without wasting hours of work or casting aside assets created specially for a project.

If you're ready to master the fundamentals of designing for the page and screen, contact American Graphics Institute today and ask about our InDesign training solutions that will empower you to take your design work to a whole new level.

About the author

Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the publisher and editor of the Digital Classroom book series, which have sold more than one million copies. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, Microsoft, and HP. An expert on web analytics and digital marketing, he delivers Google Analytics training along with workshops on digital marketing topics. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.