Why should you take InDesign training?
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Published on January 1, 2014
The chances are pretty good that you've at least heard the term "desktop publishing" at some point. However, you may not be so sure what this actually means. Desktop publishing revolutionized many industries when it rose to prominence in the mid- to late-1980s, and today, Adobe InDesign is the world's leading desktop publishing design software package. Sure, you might already be thinking that Photoshop classes would benefit your career, but here are some reasons you might want to also consider pursuing InDesign training.
Diversify your design skill set
Today, most people are aware of the many amazing tasks that Photoshop can accomplish. The term "Photoshopped" has become so ubiquitous that even people with little or no design training at least understand what this means. But what about InDesign? Well, this powerful software is a whole different animal.
Adobe InDesign is often overlooked in favor of asset creation packages such as Photoshop and Illustrator, but in many creative roles, InDesign knowledge is essential. For working on multi-paged documents, InDesign is simply unbeatable. If you're hoping to improve your chances to making a transition to a career in the creative industries, InDesign training will add another valuable tool to your skill set - one that many designers lack.
Experience a new world of creative control
Whether you're designing a magazine layout or a complex presentation, InDesign can help you bring your creative vision to life. Unlike true asset creation software packages such as Photoshop and Illustrator, InDesign functions as a centralized tool that harnesses assets located elsewhere on your machine to create vibrant and attractive visual materials.
When it comes to making precise adjustments to a document, InDesign is unbeatable. You can control the kerning, leading, bleeds and other formatting options to enhance the readability of text and optimize image placement for maximum aesthetic appeal. Not sure what these terms mean? Once you completed InDesign training at the American Graphics Institute, you'll be making these changes like a pro. Recent versions of InDesign also boast handy features that enable you to take data in more traditional formats, such as Excel spreadsheets, and import them before working on their layout, which is ideal when working with clients who don't understand design or need a project turned around quickly.
Leverage the power of the Creative Cloud
Adobe has long been the dominant player in the digital media sector, and for good reason. As Adobe's various software packages have evolved, the company has placed increasing focus on allowing designers to work quickly and efficiently within several applications simultaneously. InDesign is an excellent example of how the Creative Cloud can empower you to create striking visual projects quickly using a range of different software packages.
For example, let's say you've been tasked with creating a marketing brochure advertising a new product or service at your company. After creating dazzling vector artwork with Adobe Illustrator and manipulating it in Photoshop, you're ready to bring it all together. InDesign training at the American Graphics Institute will teach you how to import files, make changes quickly and easily across a single page or entire document, and prepare the project for professional-quality printing. With InDesign skills under your belt, there's no limit to what you can accomplish.
Anyone hoping to secure a position needs to know how graphical applications work together, and InDesign is commonly overlooked by many aspiring designers. InDesign training can give you the edge you need to improve your current job, or provide you with the springboard necessary to launch an exciting new career in digital publishing. Whether you want to brush up on your skills or dive into a whole new career, American Graphics Institute can help you accomplish your professional goals.
About the author
Christopher Smith is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.