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Get wise to new Web trends through Google Analytics training

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› Get wise to new Web trends through Google Analytics training
  • Published on January 29, 2014

Having an attractive and highly functional website isn't enough to set your company apart from the competition - you also have to know and understand your site's traffic. When it comes to detailed traffic reporting tools, Google Analytics is unbeatable. The experienced instructors at the American Graphics Institute can teach you how to leverage the power of these metrics through Google Analytics training, enabling you to boost traffic, drive conversions and maximize your online presence. However, it's important to stay abreast of current Web trends, or your site could get left behind.

Embracing change
According to Search Engine Watch, experts at both Google and Microsoft's Bing agree that although capitalizing on previous SEO success is valuable, resting on the laurels of these achievements is most definitely not a predictor of future accomplishments. Rather than assume that previously successful strategies will continue to work well into the future, forward-thinking business development executives and marketing professionals should constantly monitor Web trends to ensure that their SEO tactics remain current, legitimate and worthwhile.

Even the structure and format of a site can play a crucial role in its search rankings. Taking HTML classes in combination with Google Analytics training at the American Graphics Institute is an excellent way to broaden your understanding of how site design can influence rankings - something that Matt Cutts, a software engineer at Google, believes is essential to competing in an increasingly crowded online space.

"Take a fresh look at your site," Cutts said in a recent webmaster tools video, as quoted by the news source. "A lot of the times if you land on your site from a search result, even if they've been in business for 15 years, 14 years, sometimes they haven't updated their template or their page layout or anything in years and years and years. And it looks like, frankly, a stale sort of older site, and that's the sort of thing where users might not be as happy about that."

Learning new techniques
While Google Analytics training can provide you with invaluable insight into where your site's traffic is coming from, it is vital that webmasters and marketing professionals constantly reexamine how their content strategies are working, and learn from current trends.

One hotly debated principle in SEO is link building. Once heralded as an essential part of any viable SEO strategy, some experts are now beginning to question the validity of link building - or at least discussing ways in which this technique can be leveraged more meaningfully.

"The goal of traditional link building was to get as many links as possible to show the search engines your site mattered," Cassie Gillette wrote in a recent post for Search Engine Land. "Why? Links were one of the important signals for search engines, if not the biggest. The key to link building in 2014 and beyond is obtaining links from places that are relevant to the business. It's not about mass link building but creating a larger online presence and building connections."

By gaining a greater understanding of both traffic analysis and SEO trends, you can bring value to your organization by providing insights that will improve traffic, enhance end user engagement and provide your audience with a more rewarding and valuable experience. Google Analytics training at the American Graphics Institute can help you master the fundamentals of traffic analysis to make your company's online presence stronger and more meaningful. Armed with this knowledge, you can improve your employment prospects or embark on an exciting new career in one of technology's most rapidly advancing fields.

About the author

is president of American Graphics Institute in Boston, Massachusetts. He is the creator and editor of the Digital Classroom book series. At American Graphics Institute, he provides strategic technology consulting to marketing professionals, publishers and to large technology companies including Google, Apple, and Microsoft. He delivers workshops relating to digital marketing, web analytics, SEO, and SEM. He is also the author of more than 10 books on electronic publishing tools and technologies, including the Adobe Creative Cloud for Dummies. Christopher did his undergraduate studies the at the University of Minnesota, and then worked for Quark, Inc. prior to joining American Graphics Institute where he has worked for 20 years.