Google Analytics Course Online December 4, 2024 for Beginners

Google Analytics training for beginners: Topics covered

This Google Analytics course covers the following areas:

• Learn web analytics essentials and how web analytics works
• Find out how to use web analytics data to gain actionable information
• Learn essential Google Analytics capabilities and functionality
• Discover Google Analytics key reports, data, and filtering options
• Learn to create and edit accounts, web properties, and reporting views
• Understand the most useful standard Google Analytics reports
• Learn to customize Google Analytics reports
• Understand and analyze Google Analytics reports and data
• Find out how to filter analytics data based on location, devices used, and other criteria
• Learn best practices for using Google Analytics based on your line of business
• Learn to create goals in Google Analytics to track the success of your website
• Understand who is visiting your website, including demographic information, type of devices used, and their location.
• Use Google Analytics to track how visitors arrived at your site to understand better the success of marketing, promotion, or advertising.
• Determine pages that are most visited, where users spend the most time, and the pages where users leave your site
• Go beyond counting visitors, turning analytics data into information that helps you make more informed decisions about your business or organization

Specific topics covered in this Google Analytics course for beginners

• Understanding the role of web analytics and Google Analytics

• How web analytics can be used

• How you should use web analytics

• Types of web analytics

• How Google Analytics works

• Google Analytics and Universal Analytics

• Google Analytics setup

• Google Analytics account hierarchy: accounts, properties, and views

• Create unfiltered and filtered views

• Key Google Analytics terminology

• Metrics

• Examples of Metrics

• Ways you can review Metrics

• Dimensions

• Examples of Dimensions

• Understanding the Google Analytics user interface

• Understanding the Google Analytics reporting interface

• Exporting reports

• Custom dashboards

• Understanding averages

• Understanding bounce rate

• Standard reporting in Google Analytics - overview

• Date ranges and reporting

• Default display in GA reports

• Real-time reporting

• Audience reporting in Google Analytics

  • Demographics & interests
  • Geography
  • Language
  • Location
  • Behavior
  • Technology
  • Mobile
  • Visitor flow
• Understanding Time on Site
• Acquisition: The sources for traffic to your site

• Overview & channels
• Social media traffic
• referrals:
• Campaigns:
• Keywords
• Cost Analysis
• Adwords
• SEO

• Primary Dimensions & Secondary Dimensions in Google Analytics

• View types

• Using Google Analytics to track visitor behavior

  • Overview
  • Behavior flow
  • Site content
  • Site speed
  • Site search
  • Events
  • AdSense
  • Experiments
  • In-Page analytics
  • Google Analytics browser plug-in for reporting

• Use secondary dimensions
• Data sampling
• Goals and conversions
• Goals and the conversion funnel
• Filters
• Predefined filters
• Custom filters
• Tracking custom campaigns
• Ways to use campaigns
• Use visitor segments to understand better and report on-site visitors
• Create custom segments to review and understand specific site visitors
• Understand Google Analytics events for advanced measurement capabilities
• Examples of Google Analytics custom alerts
• Tracking non-web activities in Google Analytics with Virtual Pageviews and Events