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Fundamentals of Graphic Design Course

Fundamentals of Graphic Design Course

This graphic design class is a hands-on workshop and includes exercises in design concepts, along with principles to help build confidence and awareness of guidelines and theories, and how they impact layout, type and color. In this one-day graphic design course, you will discover how to apply design by structuring a visual hierarchy using space and type. No previous design experience is necessary, and this course serves as a useful foundation for individuals working across a range of fields. Participants in this course are from a variety of job functions, including marketing, IT, development, management, and design roles.

This class actively involves students in the creation of designs in a non-computer environment with skills that translate to design for web, apps, marketing campaigns, print designs, and more. All design tools and supplies are provided, and participants should be prepared to experiment and grow design capabilities using newly learned skills and perspectives. 

Questions about this graphic design class? Interested in a private or customized graphic design training for your group? Call to speak with a training consultant: 781-376-6044.

Fundamentals of Graphic Design Course Course Dates

All classes are led by a live instructor. Class times listed are Eastern time.


Please call 800-851-9237 or 781-376-6044 to schedule a course.

Contact AGI to request course dates.

Graphic Design from a Historical Perspective

  • Why design is important
  • Influence of Art Nouveau, Cubism, Bauhaus, German and Swiss design in modern art
  • Understanding the International Typographic Style
  • Review of major influencers in modern design
  • Origins of function determines form and fierce reduction of unnecessary elements

Understanding the importance of sketching

  • Low fidelity methods
  • Developing innovative concepts
  • Creating flexibility in early stages of design
  • Focusing on ideas, not tools

Understanding space in graphic design

  • Understanding and using negative space
  • Creating designs that utilize white and non-white space

Balance in your designs

  • Understanding types of balance
  • Experimenting with symmetrical and asymmetrical designs
  • Experimenting with weight in order to create more dynamic designs

Adding rhythm and harmony to your design

  • Discovering how patterns and repetition can lead the eye
  • Create more effective designs using these principles

Typography: effective use of type

  • Typeface scenarios.
  • Understanding which typefaces are best to use in different situations
  • Type terminology and what it means
  • Basic typography rules that help improve viewer’s experience
  • Building an effective and successful information hierarchy with a type ramp
  • Understanding how to maximize design with a typographic grid
  • Type as an art form

Understanding design proportions

  • Building a beautifully proportioned layout for your design
  • How positioning can affect aesthetics of your design
  • Incorporating the golden mean into your designs

Influence of color on graphic design

  • Understanding HSL (Hue, Saturation and Luminosity)
  • Designing with color
  • Understanding and using harmony rules

There are no prerequisites to participate in this fundamentals graphic design course.

You will receive a comprehensive course manual for this class developed by the instructors at the American Graphics Institute. AGI instructors authored more than 50 design books, including many official training books written for Adobe Systems.

Available Delivery Methods For This Class