Effective Content Marketing Graphics with Photoshop and Illustrator
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Published on January 8, 2016
Content marketing is no longer an experimental digital marketing tool, but an integral strategy that is part of most companies’ digital marketing efforts, and the use of graphics in content marketing is becoming more important. Indeed many businesses now say content marketing has become a large part of their overall digital marketing effort. Budgets for content marketing have continued to grow, and most forecasts show that budgets for this essential marketing tool will grow further in 2016. Gartner’s research projects that content marketing will remain a key digital marketing tool for companies over the next two to five years.
One of the major associated trends experts are observing is that visuals—photos, videos, slide decks, animation, infographics, cartoons, and other visual elements—are becoming key to the success of content marketing. Recent data shows that visuals combined with digital content marketing garner significant increases in blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results according to recent industry data. Content marketing graphics provide for more interest in stories than those that use text alone.
Photoshop and Illustrator for Content Marketing Graphics
Having the skills to work with visual elements is becoming an important part of any digital content marketer’s toolkit. Businesses both large and small will need to have employees with some Photoshop training and Illustrator training to effectively create these graphics. Adobe Illustrator is a key tool for creating charts, graphs, and infographics that add impact to any story or message being shared. Illustrator makes it possible to create customized content marketing graphics such as pie charts, bar charts, graphs, and timelines. While Photoshop can be used to customize images so that a message is enhanced by the use of unique images that lend weight to the story being shared.
The investment in learning or upgrading digital design skills provides significant returns. It keeps businesses competitive with other digital content marketers, and provides an opportunity to effectively share information visually through charts, graphs, and illustrations.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.