Photoshop changes NHL hockey team
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Published on April 2, 2016
The New Jersey Devils NHL hockey team used impressive Photoshop skills and web design talent to craft an impressive April fool’s day prank. The team made an announcement that they planned to change their name to the New Jersey Angels at the start of next year’s hockey season. As part of the announcement they showed off changes in the stadium, the team’s jerseys, and on the ice, all of which had been edited using Photoshop. The team even developed a new professional looking logo, likely created using Adobe Illustrator, complete with an angel wing and halo. To complete the story, the team developed a responsive website that includes the new logo, images, and a press release. The announcement included a quote from the team’s president, proclaiming the change helps highlight a more family friendly environment.
New logo designed for NHL hockey team
A new team jersey design, included a NJ logo with angel wings was applied to a player using Photoshop. The logo application on the front was quite convincing, although the jersey’s coloring could have benefitted from Photoshop’s blending modes to make it appear more natural. An impressive use of Photoshop’s 3D perspective capabilities allowed the logo to be overlaid onto the ice in several images. In a play off the new heavenly name, the uniform pictures indicate they use “the latest in robe technology”. Photoshop is also used to convincingly apply the fake logo to merchandise, using an example of a t-shirt with the team’s future branding.
Responsive Website Created
They used responsive web design to create a very real website for a fictitious team. It adapts to tablet and mobile devices. The website includes a large hero image complete with the logo applied convincingly to center-ice using Photoshop, along with a twitter hashtag applied below the ice surface at the blue-line location.
Learn to design like the pros
American Graphics Institute is proud to have the NHL as a client, helping them to learn Adobe Creative Cloud tools, providing them with Photoshop training and Illustrator courses for individual teams as well as the league. Organizations and individuals can learn to create professional looking designs, websites and marketing materials with the various courses offered. Responsive website design classes and Creative Cloud training enable designers and marketing professionals to deliver compelling websites, even if it’s only for fun, or in this case, for a heavenly endeavor.
About the author
Jennifer Smith is a user experience designer, Photoshop expert, educator and author based in Boston. She is the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern Windows UX Design, having worked closely with the Windows team to create educational material and deliver UX workshops to key partners globally on behalf of Microsoft. Jennifer works with a wide range of prototyping tools including Fireworks, Photoshop, Illustrator, Blend for Visual Studio, and Balsamiq.