Why Graphic Designers should learn UX
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Graphic designers should learn UX because it benefits their career, provides professional growth opportunities, and expands their versatility while using the foundation they have built in graphic design. Whether wanting to expand beyond visual design or making a complete transition to user experience work, an experienced graphic designer has many skills that provide a solid foundation for working in user experience.
Differences between UX Design and Graphic Design
Graphic design is generally focused on presentation of information, typography, color choices, and overall aesthetics. User experience design includes many of these areas and also addresses what a user wants to accomplish, the type of device they may be using, and the environment where they will be interacting with an app or website, and the needs of the business or organization. In short, the visual design is only one aspect of an entire UX process, as the visual appeal of a website does not speak to its effectiveness for either the user or the business that created it.
UX growing field within graphic design
One reason graphic designers may consider learning UX design is because of the growing need for user experience design professionals. The number of available UX jobs continue to grow rapidly and at a rate that outpaces general graphic design roles. Another reason graphic designers may consider learning UX is that their designs can impact a large number of indivual in a tangible way, as UX is a practical application of design.
Can a graphic designer become a UX designer
Graphic designers can become UX designers with additional training and experience. Whether through a UX certificate program, or individual UX courses, most professionally trained graphic designers are well equipped to make the transition to UX design.
UX classes for graphic designers
When migrating from graphic designer to UX design, UX training can helps with this transition. Graphic design and UX design have a great deal in common, and the right UX courses can help take the communications and visual design skills and help apply these to the user experience process. While visual design is different from UX design, there is overlap in certain areas. While UX requires many items that are often not involved with graphic design, such as research, planning, and testing, both UX design and visual design emphasize the clear presentation of information. Understanding the need for visual clarity and typography can help with building an app or website.
How UX training helps graphic designers transition to UX
UX classes help to take the lessons learned in studying graphic design and apply them within the user experience framework helps to solve challenges and accomplish goals. Without learning about UX, nice looking websites and apps may be ineffective or difficult to use. Proper UX training helps designers to understand the planning, architecture, and needs of a site or app before starting the visual design phase. This can take the form of individual UX workshops, or a longer-term UX certificate program or UX bootamp which provide a more comprehensive approach to learning user experience skills.
About the author
Jennifer Smith is a user experience designer, educator and author based in Boston. She has worked in the field of user experience design for more than 15 years.She has designed websites, ecommerce sites, apps, and embedded systems. Jennifer designs solutions for mobile, desktop, and iOT devices.
Jennifer delivers UX training and UX consulting for large Fortune 100 companies, small start-ups, and independent software vendors.She has served as a Designer in Residence at Microsoft, assisting third-party app developers to improve their design solutions and create successful user experiences. She has been hired by Adobe and Microsoft to deliver training workshops to their staff, and has traveled to Asia, Europe, India, the Middle East, and across the U.S. to deliver courses and assist on UX design projects. She has extensive knowledge of modern UX Design, and worked closely with major tech companies to create educational material and deliver UX workshops to key partners globally. Jennifer works with a wide range of prototyping tools including XD, Sketch, Balsamiq, Fireworks, Photoshop, Illustrator, and Blend for Visual Studio. She also works extensively in the fields of presentation design and visual design.
Jennifer is also the author of more than 20 books on design tools and processes, including Adobe Creative Cloud for Dummies, Adobe Creative Cloud Digital Classroom, and Photoshop Digital Classroom. She has been awarded a Microsoft MVP three times for her work with user experience design in creating apps for touch, desktop, and mobile devices. Jennifer holds the CPUX-F certification from the User Experience Qualification Board and assists others in attaining this designation in leading a UX certification course at American Graphics Institute. She is a candidate for a Master’s degree in Human Factors in Information Design.